Marketing & Sales Manager
Description
Salary: $95,000 – $140,000 per year
About the role
We are hiring our first full-time Marketing & Sales Manager to get our programs and tools to as many teachers and students as possible and drive revenue growth. You will own both our marketing and sales functions end-to-end. You will be our second full-time team member and will work closely with the General Manager, founder and board on our go to market strategy. You will collaborate with our GM to engage school leaders, wellbeing coordinators and classroom teachers through both sales and marketing motions. You will be launching our new video-lesson programs and content; alongside marketing and selling our existing in-person incursions, workshops and intensive whole school development programs.
Key responsibilities
Design, build and manage performance marketing channels and growth campaigns from idea to scale
Manage and execute both online self-serve and sales-assisted customer journeys end-to-end
Manage our marketing content, copy, creative and brand assets, working with our extensive video library and contractors as required
Manage our website, socials and SEO to increase organic growth
Design and manage our sales pipeline: from prospecting to closing and retention
Run outbound sales activities: prospect research, list building, enrichment and personalised outreach
Engage school leaders and teachers across social, email, phone and in-person sales activities
Represent MMA at education conferences, principal networks and school visits
Manage tracking and reporting across all channels, campaigns and systems (Google, Meta, CRM, analytics etc), and identify opportunities for growth
About you
5+ years experience in growth, marketing or sales across multiple channels, campaigns and systems
Experience owning marketing and/or sales strategy, execution, budget and outcomes
Ability to work autonomously, learn new technologies and manage your own priorities
Experience running organic and paid search and social campaigns
Strong written English and copy writing skills
Experience with marketing and sales analytics, tracking and optimisation
Current Australian work rights
Experience marketing or selling to schools or within the education sector (desirable)
A personal interest in mindfulness, meditation or mental health (desirable)
Experience with AI go-to-market, marketing and sales tools and systems (desirable)
About us
Mindful Meditation Australia's mission is to make mindfulness and meditation available to every child in Australia. We design and deliver evidence based, face-to-face and digital programs for primary schools that give teachers and students practical tools to manage stress and build emotional resilience. We are a small Cottesloe based team using technology and AI to expand our impact across Australia. Founded in 2017 by philanthropist and meditation advocate Kerry Harmanis, our work has been piloted with Curtin University, is listed in the Be You programs directory, and is backed by a partnership with the WA Primary Principals' Association. We are philanthropically endowed, with the reserves to fund a multi-year growth plan.
Benefits
Impact: a seat on a three-person team in a well-funded philanthropic organisation that is about to grow
Mission: a meaningful mission and a front-row seat to see your work benefit children and teachers
Salary: $95,000 to $140,000 plus super, depending on skills and experience
Hours: we are open to 4 or 5 days/week (ie. 30-38 hrs/week) with flexible hours
Structure: ongoing permanent role after a 6 month probationary period
Hybrid: we are open to 4 days in our office, 1 from home
Location: Cottesloe WA, 1 minute walk from the beach