Marketing Science Lead (Founding Hire)

• AdMarketplace is looking for a Marketing Science Lead to define how we scientifically demonstrate the value of our media to advertisers, publishers, and the broader market
• As the founding hire for our Marketing Science function, you’ll have a unique opportunity to build this capability from the ground up
• You’ll establish our measurement methodologies, operating model, analytical standards, and market-facing approach - initially as a highly hands-on leader, with the opportunity to hire and mentor junior analysts as the function grows
• The role combines causal inference, experimental design, advertising measurement, analytics, and client communication
• You should be equally comfortable designing a geo experiment, interrogating its statistical assumptions, explaining the results to a senior client, and partnering with Sales and Product Marketing to turn those findings into a compelling market-facing story
• Own Marketing Science and Incrementality - Establish our marketing science and measurement vision with a focus on incrementality - design geo holdouts, matched-market tests, experiments, and quasi-experimental studies; establish standards for power, controls, QA, and causal interpretation
• Lead Client-Facing Measurement - Partner with our advertisers and publishers alongside our account teams on study design, analysis, QBRs, and executive-ready measurement narratives. Build engagements with measurement vendors to anticipate AMP’s go-to-market readiness MMM, MTA, incrementality, and data clean rooms
• Productize Measurement and Playbooks - Turn bespoke studies into repeatable playbooks, tooling, datasets, and workflows; determine what can be standardized or automated. Close the feedback loop with product teams as advertiser or publisher needs emerge
• Shape the Measurement Story - Partner with Sales and Product Marketing to translate scientific findings into credible case studies, collateral, and market-facing claims

Benefits

• Medical/Dental/Vision/FSA
• Wellness Programs & Social Events
• Life/Disability Insurance
• Matching 401k
• Employee Referral Bonus Program
• Discounted Gym Membership
• Tax-Free Commuter Benefits

• Ability to operate independently today while thinking ahead about how the capability should scale tomorrow
• Deep expertise in causal inference, econometrics, experimental design, or marketing measurement
• 10+ years of experience in marketing analytics, data science, MMM modeling or related disciplines
• Strong understanding of incrementality and advertising effectiveness
• Excellent data storytelling and executive/client communication skills
• Experience designing and analyzing experiments such as geo holdouts, matched-market tests, A/B tests, or other quasi-experimental designs
• Strong commercial judgment - understanding that measurement must be both scientifically credible and operationally usable
• Strong SQL skills and one of Python or R
• Ability to move between hands-on analysis and strategic leadership
• Ability to communicate statistical concepts to non-technical audiences
• An entrepreneurial, builder mindset: you’re excited by creating a function where the methodologies, processes, and team are still taking shape
• This role may also be titled Data Scientist, Marketing Measurement, depending on candidate preference
• Experience turning bespoke analytical work into scalable measurement products
• Experience hiring, mentoring, or managing scientists or analysts
• Experience in ad tech, digital media, search advertising, retail media, marketplaces, or performance marketing
• Experience building or scaling a Marketing Science, Measurement, or Decision Science function
• Familiarity with attribution methodologies and their limitations
• Experience working directly with advertisers, agencies, or publishers