Marketing_Senior Product Marketing Manager 資深產品行銷經理

Position Impact:

We are looking for a strategic and results-driven Senior Product Marketing Manager to lead the positioning, go-to-market strategy, and lifecycle marketing of our products. This role will lead the Product Marketing team to play a critical role in translating customer insights into compelling narratives. You will directly shape how our products are perceived, adopted, and loved by customers - driving both brand strength and business growth.

Responsibilities:
Product Positioning & Messaging
•Define clear, differentiated product positioning and value propositions grounded in customer insights and market dynamics
•Develop compelling messaging frameworks that translate product features into meaningful customer benefits
•Ensure consistency of product narratives across all touchpoint

Go-to-Market Strategy & Execution
•Lead go-to-market (GTM) planning and execution for new product launches and key feature releases
•Oversee agencies and partner with cross-functional teams (e.g. Product, Sales, Retail, PR, Media) to deliver integrated campaigns
•Drive launch excellence, including timelines, deliverables, and performance tracking

Customer & Market Insights
•Conduct market research, competitive analysis, and customer segmentation to inform brand and product strategies
•Identify key trends, opportunities, and white spaces to strengthen brand affinity and product-market fit
•Translate insights into actionable recommendations for product and business teams

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6-10+ years of experience in Product Marketing, Brand Marketing, or related roles
• Proven track record of leading successful product launches and GTM strategies
• Strong strategic thinking with the ability to develop data-driven insights
• Excellent storytelling and communication skills, both written and verbal
• Data-driven mindset with experience in performance analysis and optimization
• Strong cross-functional collaboration and stakeholder management skills
• Experience in mobility, technology, or consumer products is a plus.

Skills:

• Strong understanding of marketing principles and product lifecycle management.
• Proven ability to plan and execute successful product launches and product marketing campaigns.
• Strategic thinking, data analysis, and problem-solving abilities.
• Strong organizational and project management skills to collaborate with cross-functional teams and agency partners.
• Excellent verbal and written communication skills.