【Marketing】Senior Product Marketing Specialist_ Gaming

The Senior Product Marketing Specialist plays a pivotal role in aligning global gaming strategies, cross-functional execution, and partner collaborations to deliver unified gaming experiences. This position bridges the gap between technical product development and consumer-facing marketing, ensuring that HQ-level initiatives are activated effectively worldwide while maintaining high standards for product messaging and content accuracy.
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Key Responsibilities
1. Global Program & Strategy Integration

• Cross-Functional Alignment: Serve as the central coordination point across HQ departments (Product, PM, Digital, PR, eCommerce) to ensure integrated planning and execution.
• Strategy Execution: Align product, marketing, go-to-market, and regional teams on global gaming strategies.
• Regional Governance: Act as the bridge between regional teams and HQ to share guidelines, toolkits, and best practices while tracking execution health.

2. Product Marketing & Messaging Ownership

• Strategic Positioning: Work with stakeholders to define product positioning, target audiences, and key selling points for gaming laptops, handhelds, and accessories.
• Technical Copywriting: Translate complex technical specifications into compelling, gamer-relevant messages for web copy, marketing claims, and launch materials.
• Content Lifecycle: Manage product marketing tasks from initial planning to final content delivery, ensuring all materials reflect the brand direction and naming conventions.

3. Partner Collaboration & Global Campaigns

• Ecosystem Alliances: Collaborate with global partners (e.g., Intel, NVIDIA, AMD, Microsoft, Xbox, Ubisoft, ESL) to integrate co-branded messaging and marketing activities.
• Event Integration: Support global activations such as product launches, esports tournaments, and trade events (e.g., COMPUTEX, Gamescom, CES) by aligning hero assets and messaging.
• ROI Alignment: Drive joint planning with alliance partners to ensure messaging consistency and return on investment.

4. Digital Content & Quality Control

• Website Coordination: Manage website content development between designers, web teams, and PMs, overseeing product pages, banners, and launch-page materials.
• Quality Assurance: Review product specifications and staging pages to confirm accuracy and avoid inconsistencies across global marketing materials.
• Compliance: Ensure all claims, feature descriptions, and disclaimers follow internal guidelines and partner requirements.