Marketing & Social Media Coordinator

Marketing & Social Media Coordinator

JOB DESCRIPTION

Classification?: Non Exempt

Reports to: VP of Marketing & Sponsorship

Summary/Objective

The main mission of the Marketing & Social Media Coordinator is to collaborate with marketing team, plan, implement and monitor our brand events and social media initiatives in order to increase brand awareness, improve marketing efforts and increase sales.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
• Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
• Create, proofread, and edit copy for marketing channels, ensuring consistent voice
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Manage relationships with external vendors to ensure high-quality and timely execution
• Conduct market research and identify trends

• Define and evolve most important social media KPIs
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Coordinate and oversee social media content
• Measure the success of social media campaigns
• Keep abreast of the latest social media best practices and technologies
• Monitor SEO and user engagement and suggest content optimization
• Identify and communicate with industry professionals and influencers via social media to create a strong network

• Responsible for exhibiting professional behavior with both internal/external business associates that reflects positively on the company and is consistent with the company’s policies and practices.
• Conduct and complete any other duties assigned.

Competencies

1. Business Acumen

1. Ability to work effectively in teams
2. Strong drive for results
3. High levels of creativity
4. Personal accountability for business results
5. Positive, “can-do” attitude
6. Eye for quality and brand image
7. Verbal & Written Communication
8. Strong Attention to Detail

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 20 pounds and occasionally lift and/or move up to 55 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is regularly required to talk or hear.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday. This position can regularly require long hours. Primary office location will be 512 Via de la Valle Solana Beach, CA 92075.

Required Education and Experience

1. Bachelor’s degree in Marketing, Business or Advertising
2. 2+ years’ marketing, advertising or graphic design experience

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Competencies

1. Detail Oriented
2. Financial Analysis
3. Ethical Conduct
4. Thoroughness
5. Customer service
6. Timeliness

Supervisory Responsibility

This position has no supervisory responsibilities.

Required Education and Experience

• High school diploma or equivalent (Associate’s or Bachelor’s degree preferred).
• Previous experience in Accounting or Finance is preferred.
• Strong communication and customer service skills.
• Ability to manage multiple accounts and tasks efficiently.
• Knowledge of basic GAAP principles and best practices is a plus.
• Proficient in using Microsof software and ERP financial systems.

Other Duties

Please note this job description is not designed to cover or contain a complete comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.