Marketing Specialist 1 4P/193

Marketing Specialist I

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Position Summary

The Marketing Specialist I supports the execution of marketing initiatives by leveraging strong communication skills, basic project coordination experience, and an understanding of customer-centric strategies. This role requires collaboration across teams and a focus on enhancing customer journeys, engagement, and user experience through foundational marketing knowledge and tools.

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Key Responsibilities

• Support marketing and customer experience initiatives through administrative, research, and coordination tasks.

• Create, edit, and manage content and materials using Microsoft Office Suite (Teams, Word, PowerPoint, Excel, Outlook).

• Participate in the development of customer-focused materials by applying knowledge of customer journeys, buyer personas, and engagement strategies.

• Collaborate with team members via Microsoft Teams to assist in planning and presenting marketing initiatives.

• Assist with usability and experience design efforts as part of improving customer interaction and satisfaction.

• Contribute to tracking and reporting on customer engagement and satisfaction metrics.

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Required Qualifications

• Intermediate proficiency in Microsoft Office Suite (Teams, Excel, Word, PowerPoint, Outlook)

• Strong communication and presentation skills, in both in-person and virtual settings

• Foundational understanding of customer journeys, buyer’s journeys, or personas

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Preferred Qualifications

• Prior experience in the utilities industry

• 1 year of experience in project management

• 2 years in technology customer support or customer service

• 3 years in usability or customer experience design

• Foundational knowledge of Account-Based Marketing (ABM)

• Working understanding of B2B customer engagement and satisfaction metrics