MARKETING SPECIALIST

Click on "Learn more about this agency" button below to view Eligibilities being considered and other IMPORTANT information. The primary purpose of this position is: To manage the marketing programs for Air Force Civilian Service (AFCS) by working independently and/or serve as project manager for formulating and developing internal and external marketing strategies, plans, and campaigns for the design, development, testing and implementation of worldwide AFCS marketing research efforts.

1. Project manager for formulating, developing, and implementing marketing plans. 2. Monitors national and local/regional recruiting advertising programs and develops national Media / advertising plans, develops and executes local/regional advertising campaigns that may include, but is not limited to college programs, diversity needs, recurring college publications, telephone directories, radio, television, out-of-home, digital and other media advertising products. 3. Project manager for the design, development, testing, and implementation of marketing and survey research and analyzes and interprets research data. 4. Establishes plans, policies, procedures, strategies, and programs using established management principles and pertinent regulations for brand management of Air Force Civilian Service (AFCS). 5. Prepares specifications, budgets and contract statements of work (SOWs) for contracted vendors for the design, lay-out and printing of marketing and survey instruments, as well as for the insertion and mailing of final packages, turn-key, multi-media campaign productions, etc.