Marketing Specialist

The primary goal of this role is to support business growth across Taiwan and Mainland China through daily marketing execution. It covers online and offline marketing activities to acquire new customers, expand brand influence and drive sales.

• The Marketing Specialist will be responsible for:

1. Tradeshows and events – coordinate exhibitions in Taiwan and Mainland China, with Computex as our key annual show. Support sales and business units to organize tech days, webinars and other online & offline events, in line with regional and global marketing guidelines.

2. Media & Social outreach – coordinate with media contacts on content planning and delivery for local media outlets, to enhance brand exposure and market reach.

3. Digital Marketing – work with internal & external partners to maintain our Chinese website and WeChat account. Optimize and generate more qualified leads from both channels.

This role works closely with Global Marketing, Sales, Business Units and external partners on daily operations.

• Principal Accountabilities

• Plan and coordinate tradeshows and events across Taiwan and Mainland China. Ensure all activities align with regional market needs and company objectives to maximize marketing performance and audience engagement.

• Coordinate with media contacts on developing platform-specific content for distribution across local media outlets, maintaining consistent and effective brand communication in target markets.

• Coordinate with the team for localized content on owned platforms Chinese website and WeChat to grow traffic, boost engagement and enhance overall user experience.

• Key Challenges

• Cross-Functional Collaboration

Collaborate with internal teams and external partners to keep all marketing efforts fully aligned