Marketing Specialist

Position Summary

The Marketing Specialist is responsible for developing and executing marketing strategies that increase brand awareness, support program growth, and drive engagement across digital and traditional channels. This role will coordinate campaigns, create content, manage social media and email marketing, track performance metrics, and collaborate with internal teams to ensure a consistent brand message.

Key Responsibilities

• Plan, develop, and execute marketing campaigns to support organizational goals
• Create content for websites, social media, email, print, and advertisements
• Manage social media presence and engagement across platforms
• Coordinate events, outreach activities, and promotional initiatives
• Support website updates and ensure messaging aligns with brand identity
• Develop email marketing campaigns and newsletters
• Conduct market research to identify trends, audience needs, and growth opportunities
• Track and report on campaign performance and key metrics
• Collaborate with leadership, program, and recruitment teams on marketing needs
• Maintain brand consistency across all communication channels
• Work with designers, vendors, and media partners as needed

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 2+ years of experience in marketing or communications
• Strong writing, editing, and storytelling skills
• Experience managing social media and digital content
• Familiarity with email marketing platforms and basic design tools (e.g., Canva, Adobe, Mailchimp)
• Ability to track analytics and interpret marketing data
• Strong organizational skills and ability to manage multiple projects