Marketing Specialist

POSITION SUMMARY: The Marketing Specialist manages marketing projects from concept to completion, coordinating creative assets, communications, social media content, and stakeholder engagement to ensure successful execution of marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

1. Manage multiple marketing projects simultaneously, ensuring initiatives are completed on time, within budget, and
aligned with company objectives.
2. Develop, design, produce, and distribute print and digital marketing materials while maintaining brand standards.
3. Create, schedule, publish, and monitor social media content while managing the company’s social media content calendar.
4. Collaborate with internal stakeholders, store personnel, manufacturers, vendors, and other partners to support corporate
and store-level marketing initiatives.
5. Plan, execute, and evaluate integrated marketing campaigns across print, digital, social media, email, web, and event
channels.
6. Maintain and update website content to ensure accuracy, consistency, and alignment with marketing objectives.
7. Support photography, video, and content creation efforts for marketing campaigns, websites, social media, events, and
promotions.
8. Assist with the planning and promotion of company events, trade shows, open houses, and community engagement
activities.
9. Maintain marketing assets, templates, and brand resources to ensure consistency across all marketing communications.
10. Assist in the selection and ordering of company apparel and promotional items.
11. Stay current on marketing, design, and social media trends and best practices.
12. Perform other marketing-related duties and special projects as assigned.

Customer Service Responsibilities:

• Ensure every customer is satisfied with the products, services, and support of all staff.
• Resolve customer’s concerns efficiently and effectively.
• Always promote a positive attitude.
• Maintain a professional appearance and demeanor.
• Exhibit Birkey’s high level of customer service daily.
• Acknowledge appreciation of clients and customer.

Why You’ll Love Working Here:

• Ownership Opportunity: As a 100% employee-owned company, you’ll have the opportunity to become an owner and directly contribute to our shared success.
• Competitive Pay & Benefits: We offer a robust compensation and insurance package including Health, Dental, Vision, Life, Disability, and 401k for all 30+ and full-time employees.
• Career Growth: We provide training and development opportunities to help you advance.
• Awesome Team: Work with supportive colleagues who value collaboration and respect.

This organization reserves the right to revise the essential position functions as the need arises.