Marketing Specialist

The Marketing Specialist is a key contributor to the bank’s marketing efforts. This role supports the planning and execution of marketing campaigns, digital communications, community outreach, and internal initiatives. The position also monitors and reports on marketing performance using accessible tools such as social media insights, Google Analytics, and basic tracking spreadsheets. The ideal candidate is creative, organized, detail-oriented, and passionate about community engagement.

Duties and Responsibilities:

· Research and coordinate vendors, products, and services for marketing campaigns, events, and sponsorships.

· Manage the inventory, ordering, and distribution of branded merchandise and promotional materials.

· Assist in planning and executing community events, financial literacy workshops, and sponsorship activities.

· Support internal marketing initiatives such as employee recognition programs, internal newsletters, and staff engagement campaigns.

· Maintain and update the bank’s website as needed, and participate in quarterly reviews to ensure content accuracy, regulatory compliance, and brand consistency.

· Support the SHC/LHC coordinator with customer appreciation workshops, events and parties, birthday cards, thank-you gifts, and related duties.

· Monitor and manage the marketing budget, including accurate coding, timely invoice processing, and monthly reporting.

· Monitor and manage departmental credit cards and general ledger accounts to ensure accuracy.

· Assist with creating, scheduling, and coordinating social media content and digital marketing campaigns.

· Track and summarize basic marketing performance metrics, including social media reach and engagement, website traffic through Google Analytics, and campaign response or participation.

· Maintain simple spreadsheets and recurring reports to help evaluate marketing activities, event attendance, promotional inventory, and campaign effectiveness.

· Assist in developing targeted marketing campaigns based on audience needs, marketing results, and available customer insights.

· Support compliance with regulatory marketing guidelines, including FDIC and fair lending requirements.

· Conduct competitive marketing research and monitor local advertising and industry trends to support marketing planning.

· Assist in preparing marketing updates, summaries, and materials for management and strategic planning.

· Help document community involvement and sponsorship activity for marketing and community impact reporting.

· Coordinate with employees and departments to gather information, photos, and content for marketing communications.

· All other duties as assigned.

·Bachelor’s degree in Marketing, Communications, Business, or a related field.

·Working knowledge of Microsoft Office, including Excel for basic tracking and reporting.

· Experience with social media platforms, digital marketing tools, or website content management.

· Familiarity with Google Analytics or social media analytics is preferred.

· Familiarity with banking regulations and compliance standards is a plus.

Required Skills:

· Excellent organizational skills with the ability to manage multiple projects and deadlines.

· Strong written and verbal communication skills, with attention to detail and brand consistency.

· Ability to interpret basic marketing metrics and communicate clear, practical takeaways.

· Creative, collaborative mindset with a passion for community banking and customer service.