Marketing Specialist

We are seeking a Marketing Specialist to join our growing team at Bridgewater Bank. Reporting to the Vice President Marketing, this versatile role will help execute a wide range of initiatives across product marketing, communications, digital marketing, and more. The ideal candidate is a collaborative, detail-oriented marketer who thrives in a fast-paced environment, can manage multiple priorities, and enjoys turning ideas into high-quality, impactful work.

RESPONSIBILITIES

• Execute and support product marketing initiatives, integrated marketing campaigns, and go-to-market activities.
• Develop and write content for marketing collateral, sales materials, and other marketing assets, partnering with the graphic designer on creative execution.
• Manage website content updates and support ongoing SEO initiatives.
• Develop, manage, and distribute internal communications, including Weekly News.
• Plan, write, schedule, and publish social media content.
• Provide executional support for marketing projects and cross-functional initiatives, helping ensure deliverables and deadlines stay on track.
• Oversee promotional item inventory and coordination.
• Ensure marketing materials and communications align with Bridgewater brand standards.
• Provide cross-functional support across the Marketing team as needed to advance department and business priorities.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of relevant marketing experience.
• Strong writing, editing, and verbal communication skills, with the ability to translate business needs and complex information into clear, compelling marketing content.
• Excellent organizational and project management skills.
• Ability to independently manage multiple priorities and deadlines in a fast-paced environment.
• Strong attention to detail and commitment to producing high-quality work.
• Ability to collaborate effectively with internal stakeholders and cross-functional partners.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, Word, and Outlook.

PREFERRED SKILLS

• Previous experience in banking, financial services, or another regulated industry.
• Experience executing product marketing, sales enablement, marketing campaigns, communications, or digital marketing initiatives.
• Working knowledge of SEO, website content management, and digital marketing best practices.
• Experience using Adobe Creative Suite or other marketing and design platforms.
• Strong problem-solving skills and ability to learn new technologies, systems, and processes quickly.

ABOUT BRIDGEWATER BANK:

It all started with a vision in 2005. This vision was to create a full-service, entrepreneurial bank where clients would notice a difference, team members would be challenged to grow, and the culture would be optimistic. Over a decade later, this unconventional attitude laid the foundation of Bridgewater Bank, a nationwide top-performing bank with an award-winning culture.

We’re on a mission to become the finest entrepreneurial bank in the Twin Cities. And it’s working. Join our team and you will be surrounded by remarkable people who want to challenge the status quo and redefine what it means to work in this industry. This journey began in 2005, and it’s just getting started. Will you join us?

COMPENSATION & BENEFITS:

The typical annual base pay range for this role is between $63,700 - $75,200 Compensation may vary based on individual job-related knowledge, skills, expertise, and experience. This position is eligible for a discretionary annual incentive program driven by organization and individual performance.

Bridgewater Bank provides a broad offering of competitive benefits including (but not limited to):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Parental leave
• 401(k) with employer match
• Paid vacation & paid holidays

PLEASE NOTE:

The above is intended to describe the general content of and requirements for this position. It is not to be construed as an exhaustive list of duties, responsibilities, or requirements. It is Bridgewater Bank’s policy to promote equal employment opportunities. All personnel decisions, including, but not limited to, recruiting, hiring, training, promotion, compensation, benefits and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability or any other characteristic protected by applicable federal, state or local law.

STATUS: Exempt