Marketing Specialist
Carrier Process Equipment Group (CPEG) offers customers a comprehensive line of large industrial processing equipment for a wide variety of industries. By combining engineering expertise including high tolerance fabrication and assembly, we design and manufacture custom bulk processing equipment and custom fluid solutions. Please visit us at to see the full scale of our product lines and solutions including the diverse family of brands who make up our portfolio.
We are looking for a seasoned Marketing Specialist with HubSpot and B2B experience at our Louisville, KY location to support CPEG's family of brands. This full-time, exempt position is responsible for owning and executing all marketing activities for assigned CPEG brands and serve as the liaison between CPEG and the brands.
Schedule
Monday-Friday, 8 a.m.- 4:45 p.m.
Responsibilities
- Obtain a thorough understanding of our products, standards, and differentiators to develop marketing strategies aimed at increasing effective communications and brand awareness that align with our strategic messaging.
- Partner closely with engineering, product stakeholders, and sales teams to understand equipment capabilities, applications, and customer challenges.
- Develop advertising content and messaging for industrial trade publications, digital platforms, and sponsored media.
- Coordinate and assist with the development of brochures, emails, case studies, white papers, and slide decks.
- Develop, execute, and track multi-touch drip marketing campaigns that generate leads.
- Manage and execute ongoing web updates such as product pages, news and events, blog posts, landing pages and campaign content.
- Create and execute Social Media posts.
- Support the Multimedia/Graphic Designer by writing and producing first drafts of marketing content that align with the marketing strategy and with CPEG’s brand guidelines.
- Support trade shows through messaging, collateral, and pre/post-show campaigns.
- Other relative duties as assigned.