Marketing Specialist

Expect more. Connect more. Be more at Diebold Nixdorf. Our teams automate, digitize, and transform the way more than 75 million people around the globe bank and shop in this hyper-connected, consumer-centric world. Join us in connecting people to commerce in this vital, rewarding role.

Diebold Nixdorf is looking for a Marketing Specialist to support the marketing function within the North America Area, focusing on building brand awareness and driving sales pipeline activity across the Banking and Retail segments. If you enjoy variety and the opportunity to contribute to a range of projects, this could be the perfect role for you. The role offers broad exposure across multiple areas, including lead generation, campaign and program management, database management, sales enablement, content creation, customer communications, event support, reporting, and cross-functional coordination.

• Support and assist with implementation of end-to-end marketing plans and initiatives across the Banking and Retail segments within the North America regions
• Support strategy, execution, measurement, and optimization of data-driven, multi-channel campaigns by aligning internal teams and coordinating timelines, approvals, dependencies, audiences, assets, and customer outreach.
• Partner with Sales and other internal stakeholders to ensure marketing programs are effectively targeted and implemented, while monitoring progress, gathering feedback, tracking follow-up, and reporting on results.
• Build and maintain knowledge of the Banking and Retail markets, using industry insights and appropriate research to help develop and implement strategic marketing solutions for the assigned geography
• Write, develop, edit, and proofread marketing content, including white papers, webinar presentations, email and social communications, customer communications, and sales enablement materials.
• Create and distribute customer communications through a centralized communications platform while managing and maintaining the appropriate audience databases.
• Support assigned Banking and Retail programs, customer initiatives, industry events, and DN Intersect activities across pre-event, on-site, and post-event phases, including coordination of speakers, sponsors, attendees, communications, and follow-up.
• Prepare materials, tools, and resources that support seller engagement and enablement.

• Minimum of 2–4 years of relevant marketing experience or an equivalent combination of education and experience.
• Bachelor’s or master’s degree in marketing, communications, business administration, or a related field, or equivalent experience.
• Previous multi-channel campaign management experience, including experience with marketing automation platforms, digital tools, and CRM systems such as Salesforce.
• Ability to apply creative, “outside-the-box” messaging and communication techniques for different audiences across a variety of marketing channels and campaign tactics.
• Experience in campaign execution, lead generation, project coordination, reporting, and creative writing.
• Strong attention to detail with the ability to manage timelines, approvals, dependencies, and multiple priorities.
• Location: Hybrid role located in North Canton, Ohio, with a requirement to work in the office two days per week.
• Ability to travel within the United States approximately 1–2 times per year.

Preferred Qualifications

• Strong written communication, organizational, planning, and project coordination skills.
• Experience working in a fast-paced environment with the ability to prioritize workloads and manage multiple projects.
• Demonstrated ability to collaborate effectively with Sales, Marketing, creative teams, and other cross-functional stakeholders.

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