Marketing Specialist

Marketing Specialist

Job Description

Department: Business Development

Job Status: Full-Time

FLSA Status: Salary-Exempt

Reports To: Corporate Communications Manager

Location: The Woodlands, TX

Amount of Travel Required: 15% - 20%

Work Schedule: Monday - Friday, 8 a.m. – 5 p.m.

Positions Supervised: None

AIP: Level 6

POSITION SUMMARY: At Dynamis Power Solutions, we are an inventive team driving innovation in the Power Generation Industry. Our unique passion for innovation and customer satisfaction not only makes us successful but also motivates us to keep solving new problems every day. We are committed to advancing the capabilities of our team and technology to meet the ever evolving needs of our clients and the industry.

We are seeking an experienced and creative Marketing Specialist to join our Business Development team. The Marketing Specialist will play a crucial role in supporting the company’s growth by coordinating the design, creation, and execution of external marketing initiatives. These initiatives will focus on promoting Dynamis Power Solutions’ offerings to key audiences, driving brand awareness, generating leads, and supporting sales efforts. The ideal candidate will have a strong background in marketing project management, a keen eye for design, and a proactive approach to supporting a fast paced marketing team.

ESSENTIAL FUNCTIONS: (The following duties and responsibilities are all essential job functions, as defined by the ADA, except for those that begin with the word "may")

• Project Coordination & Execution: Lead the coordination, development, and execution of external marketing campaigns and initiatives across multiple channels, including digital, print, and events.
• Develop Technical Marketing Collateral: Own and drive the development of marketing documents in conjunction with engineering upgrades and new product development, including the creation of product specification sheets and marketing brochures
• Content Creation & Design: Collaborate with internal teams and external agencies to create high quality content (brochures, social media posts, press releases, etc) that aligns with the company's brand and messaging.
• External Communications: With oversight of the Communications team, oversee the creation of marketing materials and ensure alignment with the company’s voice, target audience, and service offerings.
• Campaign Management: Assist in the planning and execution of multi channel campaigns to promote Dynamis Power Solutions' services to clients, prospects, and industry stakeholders.
• Social Media & Digital Marketing: Support the creation and management of social media content and online advertising to build brand awareness and drive engagement.
• Sales Support: Provide marketing materials and support to the Business Development team, including presentations, case studies, press releases, and other collateral.
• Event Coordination: Plan and coordinate marketing activities related to industry events, trade shows, and conferences, including promotional materials, design, and logistics.
• Reporting & Analysis: Track and analyze the effectiveness of marketing campaigns, providing regular reports on performance and key metrics to leadership.
• Brand Consistency: Ensure that all marketing initiatives are aligned with Dynamis Power Solutions’ brand guidelines and positioning.
• Perform other related duties as assigned to assist with successful operations and business continuity.