Marketing Specialist

Requirements:

• Experience in IT( MUST HAVE), preferably in outsourcing.
• Experience with marketing for international markets, preferably US / EU.
• Experience with LinkedIn and creating content for a B2B audience.
• Ability to research target markets, industries, companies and potential customers.
• Experience with running marketing campaigns and checking their results.
• Ability to create different types of content: LinkedIn posts, articles, case studies, landing pages, presentations, one-pagers and sales materials.
• Experience working with website content.
• Experience with email marketing / newsletter campaigns is a plus, or willingness to learn quickly
• Ability to work closely with Sales / Business Development and understand what marketing support they need.
• Strong research and information-gathering skills
• Proactive and independent approach — able to see what needs to be done and take it forward without constant supervision
• Upper-Intermediate level of English

Role Responsibilities:

• Plan and run marketing activities based on company and sales goals.
• Work with the Sales team on lead generation and finding new business opportunities.
• Research target markets, industries, companies and potential customers.
• Create and manage content for LinkedIn and other relevant channels.
• Prepare case studies, success stories, presentations, one-pagers and other materials for Sales.
• Support LinkedIn and outbound campaigns with content, research and ideas.
• Manage and update website content and landing pages.
• Test new channels, content formats and marketing ideas.

Hiring Stages: HR Interview, Technical Interview