Marketing Specialist, EMEA

The Marketing Specialist – EMEA supports the planning, execution, and optimization of marketing campaigns, content, and events to drive brand awareness and sales growth in alignment with the global marketing strategy. Working closely with global marketing, sales and partners, the role combines hands-on campaign delivery with digital marketing and data-driven insights to ensure effective and impactful marketing initiatives across the region.

• Manage the planning, execution, and tracking of integrated marketing programs and campaigns across EMEA, including email and social media, ensuring alignment with global marketing strategy
• Create, manage, and update marketing content, including email, social media, website copy, presentations, and brochures (copywriting and proofreading)
• Coordinate and prioritise tasks with the marketing team
• Monitor and evaluate campaign performance using key metrics and produce performance reports
• Manage and update the EMEA webshop in collaboration with customer relations and product management
• Collaborate with the EMEA sales team to support local initiatives through events, campaigns, and marketing collateral/tools
• Support lead management and follow-up in HubSpot, ensuring data accuracy and consistency
• Coordinate EMEA marketing and industry events end-to-end, including logistics, vendor management, promotion, and sales support
• Work with distributors and resellers to support joint initiatives, including events, campaigns, microsites, and co-branded collateral