Marketing Specialist (Executive)

• Develop and execute integrated marketing campaigns across e-marketplaces, digital paid media, social and content marketing, creator partnerships, and livestream commerce.

• Translate client briefs into campaign plans, timelines and actionable workstreams.

• Coordinate campaign deliverables, timelines and dependencies across internal teams and external partners.

• Ensure campaigns are executed accurately, on schedule and according to agreed objectives.

• Perform quality assurance before campaign launch.

• Monitor and track campaign metrics performance and identify optimisation opportunities.

• Work with the relevant internal teams to implement improvements.

• Prepare campaign reports and post-campaign insights.

• Maintain campaign benchmarks and best practice documentation.

• Coordinate with designers, creators and KOLs to deliver on brand’s brief.

• Support social, content and livestream initiatives.

• Stay updated on platform trends and consumer behaviour.

• Collaborate with internal and external stakeholders to ensure the successful implementation of strategies & projects

• Build effective day-to-day working relationships with clients and external partners.

• Manages client expectations and delivery across all campaigns

• Serve as the day-to-day contact for assigned campaign workstreams.