Marketing Specialist (F&B industry)

Position: Marketing Specialist

Location: Kuwait (with coverage for KSA, Bahrain, Oman & UAE)

Role Overview

We are seeking a dynamic and results-driven Marketing Specialist to support the development, execution, and monitoring of marketing activities for Coffee Design in Kuwait, KSA, and Bahrain. The ideal candidate will ensure brand consistency, drive customer engagement, and support business growth through creative campaigns, digital presence, and market positioning.

Key Responsibilities

Brand & Marketing Execution

• Plan and execute marketing campaigns aligned with Coffee Design’s regional strategy.
  
• Ensure all communication and branding comply with global identity and standards.
  
• Develop promotional campaigns and seasonal offers to increase footfall and sales.
  
• Coordinate with mall management, agencies, and suppliers for marketing activations.
  

Digital & Social Media Management

• Manage social media platforms across Kuwait, KSA, and Bahrain, ensuring consistent posting, engagement, and growth.
  
• Collaborate with influencers, micro-influencers, and brand ambassadors to boost awareness.
  
• Track and report on digital KPIs (reach, engagement, conversions).
  

Market Research & Competitor Analysis

• Conduct regular market studies to monitor competitor pricing, promotions, and brand activities.
  
• Provide reports and insights to management for strategic decision-making.
  
• Identify trends and customer preferences to propose new ideas.
  

Events & PR

• Support the planning and execution of store openings, product launches, and seasonal campaigns.
  
• Liaise with PR agencies and media outlets to secure coverage and positive brand positioning.
  
• Manage invitations, guest lists, and post-event reporting.
  

Sales Support & Coordination

• Work closely with operations to ensure campaigns are effectively rolled out in stores.
  
• Develop marketing materials, menus, and visuals to support sales initiatives.
  
• Monitor campaign ROI and recommend adjustments for effectiveness.
  

Requirements

Qualifications & Skills Required

• Bachelor’s degree in Marketing, Business Administration, or related field.
  
• 3–5 years of experience in F&B, retail, or hospitality marketing (regional experience is a plus).
  
• Strong knowledge of social media management, influencer marketing, and digital campaigns.
  
• Excellent communication skills in English (Arabic is an advantage).
  
• Creative mindset with strong attention to detail.
  
• Ability to manage multiple projects across countries.
  
• Flexible to travel between Kuwait, KSA, UAE, Bahrain and Oman when required.
  

Scope of Work (SOW)

The Marketing Specialist will:

1. Develop & execute campaigns – Launch and manage monthly/seasonal campaigns across all 5 countries.
   
2. Ensure brand consistency – Implement global brand standards locally.
   
3. Handle digital presence – Oversee content creation, posting schedules, paid ads, and influencer collaborations.
   
4. Coordinate events – Lead all marketing aspects of new shop openings and in-store activations.
   
5. Report & analyze – Provide monthly marketing performance reports with insights and recommendations.
   
6. Support sales & operations – Deliver marketing tools and materials that directly support store sales and customer engagement.