Marketing Specialist – Full Time – On Site
Description
The Marketing Specialist supports the organization's strategic goals by developing, implementing, monitoring, and measuring marketing and communication activities that strengthen awareness, engagement, and understanding of the organization's services, people, and role in the community.
Working closely with the Marketing & Communications Officer, this position helps translate organizational priorities into effective marketing initiatives across digital, print, social media, internal communications, community engagement, and educational materials. The Marketing Specialist is both a strategic thinker and hands-on contributor who can manage multiple projects, create compelling content, coordinate activities, and use data and insights to evaluate results and improve future efforts.
Essential Duties & Responsibilities:
Work with the Marketing & Communication Officer to develop and implement marketing and communication initiatives.
- Assist with translating organizational goals, priorities, and service-line needs into marketing and communication actions.
- Coordinate marketing initiatives across digital, print, social media, internal communication, community engagement, and educational materials.
- Create and maintain project timelines and content calendars to ensure timely completion.
- Manage multiple projects simultaneously, coordinating resources, meeting deadlines, and providing support to organizational priorities.
Create marketing content and communications.
- Write, proofread, and edit content for marketing materials, internal and external communication, website pages, and social media.
- Develop engaging content that promotes the organization’s services, providers, employees, programs, and events.
- Create and distribute educational materials that help patients, employees, and the community understand healthcare services and programs.
- Ensure educational materials and the website content are accurate, consistent with organization messaging, appropriate for intended audience, and maintains brand standards.
- Utilize relationships within the organization to identify subject matter experts and use them to assist in communication creation.
Manage social media platforms.
- Develop social media content including short-form video, copy, and images that are aligned with identified priorities, marketing strategies, and brand standards.
- Use tools to schedule, publish and monitor social media content.
- Monitor social media engagement, interactions, and analytics.
- Identify opportunities to improve engagement, increase awareness of St. Croix Health, and strengthen online presence.
- Remain aware of social media trends and platform updates.
Maintain organization’s intranet site and external website.
- Maintain and update both the intranet and website content with accurate and current messaging and information.
- Coordinate with internal departments to obtain updated information to use on both internal and external communication platforms.
- Utilize basic SEO practices to assist in digital visibility of the website.
- Identify opportunities for content improvement and communicate with department leaders to assist with maintaining current information.
Assist with community engagement.
- Participate in organization meetings for community events.
- Assist with planning, set up, and cleanup of identified events both on St. Croix Health campuses and in the community.
- Help recruit appropriate staff to attend relevant events.
Perform other duties as assigned.
- Participate in department meetings, planning sessions, and community events as appropriate.
- Perform other duties consistent with the position’s scope and responsibilities as assigned.
* While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.