Marketing Specialist, Integrated Marketing, Big Tech

Our client is a leading global technology company, and they are looking for a Marketing Specialist to lead large-scale marketing campaigns, media initiatives, and integrated projects from strategy through execution.

This is a contract role with the contract ending on 14 April 2027.

Responsibilities

• Develop and execute integrated marketing and promotion plans across social, digital, media, and events.
• Lead end-to-end delivery of large-scale marketing campaigns, projects, and sponsorships.
• Analyse campaign data and audience insights to identify growth opportunities and measure ROI.
• Develop marketing strategies, content, and programs to drive brand awareness and engagement.
• Manage media agencies, vendors, partners, and cross-functional stakeholders to ensure high-quality delivery.
• Lead social media, influencer, employee activation, and communications initiatives.
• Manage media planning and buying activities across multiple channels and markets.
• Build and maintain relationships with external agencies, suppliers, venues, and event partners.
• Track campaign performance against key metrics such as leads, pipeline, revenue, and cost efficiency.
• Partner with sales and marketing teams to maximise campaign impact and follow-through.
• Provide marketing expertise and strategic recommendations across broader marketing initiatives.

Requirements

• 7-8 years of experience managing large-scale media or integrated marketing campaigns, agency or client-side.
• Strong knowledge of media planning, buying, social media, and digital marketing.
• Strong project management and stakeholder management skills.
• Data-driven with the ability to analyse and synthesise insights from multiple sources.
• Knowledge of SEO, influencer marketing, events, and consumer behaviour is a plus.