Marketing Specialist

Manage marketing operations for J-CAM's crypto investment business, media business, and new business initiatives, including international projects. The role covers member acquisition, CRM, SNS and web content, promotional campaigns, alliance coordination, and data analysis and reporting.

Responsibilities

• Plan and execute strategies to acquire new members
• Plan, implement, and evaluate CRM initiatives for existing customers
• Plan and manage SNS and web content
• Design and manage promotional campaigns
• Negotiate and coordinate with alliance partners
• Aggregate, analyze, and report data

Requirements

• 3+ years of experience in digital marketing
• Experience managing the full PDCA cycle in CRM initiatives
• Experience using quantitative analysis tools for customer analysis
• Strong data analysis skills
• Intermediate Excel skills, including VLOOKUP and IF functions
• Intermediate PowerPoint skills
• Fluent Japanese
• Hands-on experience with Google Analytics and Search Console
• Experience in SEO research and optimization using tools such as Ahrefs
• Experience managing Google Ads and Meta Ads campaigns
• Knowledge of Google Tag Manager event tracking
• Ability to extract and manipulate data using basic SQL
• Conversational English or above
• Proactive, collaborative, persistent, adaptable, and committed to continuous learning