Marketing Specialist

Position Summary:

This role is a subject matter expert in APAC marketing and go-to-market execution. The position focuses on driving and executing marketing initiatives, contributing to demand generation, and supporting business growth through strong regional insight and data-driven decision-making.

The role includes localized go-to-market execution, particularly within financial reporting, compliance, and ESG disclosure environments. The ideal candidate can operate independently while collaborating closely with global teams to ensure alignment and impact across regions.

• Execute and contribute to integrated marketing initiatives that support international growth, demand generation, and pipeline development.

• Analyze marketing performance data and insights to optimize campaigns, applying SEO, digital optimization, and analytics to improve visibility,

engagement, and lead contribution.

• Translate marketing objectives into clear messaging and content direction, ensuring alignment with campaigns and target audiences.

• Execute localized messaging, campaigns, and sales enablement materials across existing and new regions, ensuring cultural relevance and alignment with global brand and go-to-market frameworks.

• Support go-to-market execution through market, competitive, and regulatory analysis, including financial reporting, compliance, and ESG considerations.

• Plan and support regional market activation initiatives, including events, PR efforts, and industry association engagement, to build credibility and awareness.

• Manage multiple marketing initiatives across geographies, ensuring alignment with global strategy, timelines, and defined KPIs.

• Manage and develop content for APAC social media accounts.

• Collaborate cross-functionally with sales, product, legal, and international teams to support effective execution.

• Use CRM and marketing automation tools (e.g., HubSpot) to manage campaigns and track performance

• Manage and optimize LinkedIn B2B campaigns and other digital channels

• Leverage analytics tools to measure eSectiveness and inform decision-making

• Utilize CMS platforms to support campaign execution and landing page management

• Proficiency in social media platforms and design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other marketing

tools.