Marketing Specialist

SCOPE:

We are seeking a creative and motivated Marketing Specialist to help drive traffic, generate leads, and support the sales process for our home communities. This role reporting to the Director of Marketing will work closely with our sales and operations teams to improve how our homes are marketed online and to develop creative strategies that bring prospective buyers through the door.

This role is ideal for individuals interested in marketing, real estate, sales, or digital advertising who have hands-on experience generating leads and closing deals.

RESPONSIBILITIES:

Marketing & Lead Generation

• Create and manage listings for homes on Facebook Marketplace, Zillow, Craigslist, and other platforms
• Assist in developing and managing Google Ads and digital advertising campaigns
• Create engaging flyers, brochures, and marketing materials
• Help produce photo and video content for homes and communities
• Develop creative strategies to increase walk-in traffic and appointment bookings
• Research and test new marketing channels to attract buyers

Sales Support

• Assist sales managers with lead follow-up and appointment scheduling
• Support the team during open houses and community tours
• Help track leads and marketing performance
• Assist with competitive market analysis

Market Research & Strategy

• Conduct competitive analysis of nearby communities and housing options
• Identify pricing trends and marketing tactics used by competitors
• Provide recommendations to improve marketing performance and sales conversion