Marketing Specialist - Loyalty
Our Marketing team has a fantastic opportunity for a Marketing Specialist for Loyalty to join the team Are you detail-oriented and passionate about loyalty programs, with a knack for keeping complex projects on track? At Kogan.com, we're looking for a Marketing Specialist – Loyalty to support the delivery of marketing outcomes across our Kogan First program, spanning operations, reporting, compliance, and project management.
This role is perfect for a driven digital marketer looking to take the next step in their career, utilizing their existing foundation in lifecycle marketing to deliver high-quality work and enable an exceptional experience for our customers! This is a fantastic opportunity to bring your proven knowledge of digital campaigns to an industry-leading eCommerce retailer and truly own your development.
In this role you'll be responsible for:
- Support the scoping, briefing, delivery, and reporting of Kogan First projects, tests, and initiatives.
- Own end-to-end delivery of the Giveaways program — planning, briefing, and day-to-day maintenance — continuously refining the process for better outcomes.
- Run the weekly Giveaways WIP meeting, keeping the agenda sharp and actions clearly documented.
- Ensure cross-team alignment on giveaways projects, with clear briefs and on-time delivery.
- Deliver monthly Kogan First reporting and monitor key KPIs such as growth, retention, acquisition, and conversion.
- Perform QA testing and auditing of new FIRST processes, dashboards, and projects.
- Work with Engineering on the Kogan First roadmap and with external legal advisors to keep the program within acceptable risk levels.
To be successful in this role, you should be:
- Degree qualified in Marketing, Business, Communications, or a related field.
- Experience in a marketing, loyalty, or project coordination role, ideally within Retail or eCommerce.
- Strong project management skills, with the ability to juggle multiple initiatives and deadlines.
- Comfortable working with reporting tools such as dashboards, spreadsheets, and templated SQL reports.
- Excellent attention to detail, particularly around QA, auditing, and compliance-related tasks.
- A clear communicator, confident briefing stakeholders and running structured meetings.
- Highly analytical and ready to delve into data. You'll be working in the detail, using data to drive business decisions and make recommendations on what you find!
- Tech-savvy and AI-forward. You have an interest in or exposure to utilizing AI tools (like ChatGPT, Claude, or built-in CRM predictive tools) to help brainstorm copy, streamline workflows, or analyse customer segments faster
- Able to multitask effectively - we expect you to juggle 50 different tasks at once without dropping the ball (we're not kidding)
- Inquisitive and ready to be challenged - we're not afraid of putting in hard work to deliver a superior product!
Why Kogan.com?
- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
- Your role has a lot of ownership, autonomy and little red tape
- You’ll be empowered to achieve positive outcomes and your work will have a real impact
- You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!
Skills
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Basics
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