Marketing Specialist

Key Responsibilities

Social media management
Manage Luxarabia’s social media accounts across Instagram, Facebook, LinkedIn, TikTok and YouTube.
Manage multiple accounts targeting different languages and international audiences.
Plan, schedule and publish content according to the weekly content calendar.
Ensure regular posting and consistency across all platforms.
Adapt content to each platform, audience and market.

Content creation & graphic design
Design high-quality social media posts, stories, carousels and infographics.
Create professional thumbnails and covers for YouTube videos, Instagram Reels and other content.
Develop visually engaging content about real estate projects, market trends, investment opportunities and company updates.
Create branded visuals for announcements, events, partnerships and property launches.
Maintain a clean, modern and premium visual identity aligned with Luxarabia’s branding guidelines.

Community management & engagement
Monitor and respond to comments, messages and interactions across all social media accounts.
Encourage engagement and build an active online community.
Increase brand visibility, audience interaction and organic reach.
Identify relevant trends and opportunities to improve engagement.

Brand identity & quality control
Ensure all content follows Luxarabia’s brand guidelines, including fonts, colors, layouts and overall visual style.
Maintain a consistent and recognizable identity across all international accounts.
Review content carefully before publication to avoid spelling, formatting or visual errors.
Ensure every publication reflects Luxarabia’s professional and premium positioning.

Content strategy & coordination
Work closely with the marketing manager, content creators, video editors and media buyers.
Contribute creative ideas for new content formats, campaigns and social media trends.
Prepare and maintain a structured weekly content calendar.
Coordinate content for property launches, events, campaigns and company announcements.
Ensure content is delivered and published on time.

Performance monitoring & reporting
Monitor social media performance, including reach, engagement, follower growth and content interactions.
Identify top-performing content and recommend improvements.
Prepare weekly social media performance reports.
Use performance insights to improve the content strategy and increase organic visibility.

Requirements

• Experience in social media management and graphic design.
• Proficiency in Canva, Adobe Photoshop, Illustrator or similar design tools.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok and YouTube.
• Excellent attention to detail and visual consistency.
• Strong creativity, organization and time management.
• Ability to manage multiple accounts and deadlines simultaneously.
• Understanding of luxury branding and real estate marketing is mandatory.