Marketing Specialist
Description
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Job Details: ? Email Marketing: ? Develop, execute, and optimize email marketing campaigns that align with our client's business objectives - this includes email blasts, newsletters, automated emails and drip email campaigns. ? Design visually appealing and responsive email templates, layouts, and graphics. ? Manage and segment email lists for targeted and personalized communication. ? Conduct A/B testing to enhance campaign performance and user engagement. ? Understand the performance of an email by reviewing campaign analytics. ? Collaborate with teams across the organization to effectively conceptualize, craft messaging, offers, and creative to effectively communicate and engage customers ? Graphic Design: ? Create captivating visual assets for marketing materials across multiple channels (digital, print, etc.). ? Ensure all design work aligns with brand guidelines and effectively communicates the intended message. ? Collaborate with the sales and marketing team to conceptualize and execute design strategies for various campaigns. ? Stay up-to-date on design trends and tools to bring fresh and innovative ideas to the team. ? Design and produce trade show signage, collateral, POP, backdrops and more. |
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Supervisory Responsibilities:
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Competencies:
? Bachelor’s degree in communication, public relations, graphic design or related field; ? 2+ years of experience in email marketing or digital marketing or related work experience; ? Strong understanding of email marketing best practices, including segmentation, A/B testing, and analytics; ? Knowledge in key areas of marketing (email marketing, digital marketing, content marketing); ? Knowledge of Adobe Creative Suite Skills (Photoshop, InDesign, Illustrator) and Canva is a must; ? Excellent organizational skills and attention to detail ? Portfolio of past work examples ? Bonus: Previous experience using Pardot Marketing Account Engagement |
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Computer Skills :
To perform this job successfully, an individual should be proficient Microsoft office, Adobe Creative Suite, Canva
Other Qualifications :
Must be able to travel ____% of the time.
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Physical Demands: While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sand; walk; sit; use hands to finger, handle or feel and reach with hands and arms. The employee is occasionally required to climb or balance; stoop, kneel, crouch or crawl and taste or smell. The employee must lift and/or move ______ lbs. |
Work Environment: The noise level in the work environment is usually moderate. |
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