Marketing Specialist/Marketing Coordinator

Develop, implement and evaluate strategic marketing initiatives that strengthen the Deer Park ISD brand, support student enrollment and retention, enhance employee recruitment, promote district programs, and increase awareness of the district among families, employees and the broader community. This position provides specialized marketing expertise that complements the Communications Department’s public relations and communications functions.

Days 226

Reports to Director of Communications

Applications accepted until position filled

Duties and Expectations

Strategic Marketing and Brand Development

• Develop and implement an annual marketing plan aligned with district priorities, including measurable goals, target audiences, campaign tactics and performance indicators
• Conduct audience and market research; monitor enrollment, demographic, community and education-market trends to identify opportunities and inform strategy
• Strengthen consistent district brand positioning and develop audience-specific messages that communicate the value of Deer Park ISD to families, employees and the community
• Identify and promote district and campus programs, student experiences, staff expertise and partnerships that differentiate Deer Park ISD

Enrollment, Retention and Recruitment

• Create targeted campaigns that support enrollment, retention and key family decision points, including kindergarten registration and transitions between school levels
• Develop marketing resources for prospective families and community partners, including businesses, Realtors and relocation professionals
• Partner with Human Resources to promote the district as an employer of choice, support hard-to-fill and high-priority positions, and develop recruitment campaigns featuring employee experiences and hiring events

Digital Marketing and Campaign Management

• Plan, execute and evaluate integrated campaigns across appropriate digital, social, web, email, print and community channels
• Manage digital advertising across platforms such as Meta, Google and YouTube, including audience and geographic targeting, budgets, creative testing and calls to action
• Coordinate campaign calendars and briefs with Communications staff, campuses and departments; repurpose content and develop evergreen campaigns that can be refreshed annually
• Evaluate district website content and campaign landing pages to improve navigation, calls to action, search visibility and the experience of prospective families and employees

Analytics, Reporting and Collaboration

• Establish key performance indicators and analyze campaign results, website traffic, engagement, inquiries, conversions and other relevant data
• Prepare regular reports and recommendations to improve campaign effectiveness and guide marketing resource allocation
• Monitor community perceptions, competing education options and local housing, development and workforce trends that may affect enrollment or reputation
• Collaborate with Communications staff, campuses, departments and district leadership to turn district stories and content into strategic marketing assets while keeping marketing aligned with district communications

Qualifications

• Bachelor’s degree in marketing, advertising, business, communications, digital media or a related field
• Two to five years of professional marketing experience – Preferred
• Experience developing and executing measurable campaigns – Preferred
• Experience in consumer or digital marketing, advertising, brand management, enrollment marketing or recruitment marketing – Preferred
• K–12 experience is not required
• Deer Park ISD is an Equal Opportunity Employer. Deer Park ISD does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, or any other basis prohibited by law
• Fingerprinting is required of all candidates per Texas Education Code
• Such additional qualifications as the Board may find appropriate and acceptable