Marketing Specialist, Membership & Rewards

Marketing Specialist, Membership & Rewards

Full-Time Permanent. Saskatchewan-Based. Flexible Work Options

Salary $65,000-$80,000 (Negotiable)

Do you love turning business goals into smart marketing plans that get results? Are you energized by collaboration, curious about what’s next, and always looking for a smarter way to connect with an audience?

CAA Saskatchewan is looking for an experienced Marketing Specialist to join our Marketing and Communications team. This is a role for a strategic thinker, confident project lead, and enthusiastic idea generator who can see both the big picture and the details that bring it to life.

Reporting to the Manager, Marketing and Communications, you’ll lead integrated marketing initiatives focused on membership acquisition, retention, and member rewards. You’ll work alongside a talented, collaborative team to build campaigns that strengthen the CAA brand, attract new members, deepen member relationships, and demonstrate the value of CAA membership.

You must live in Saskatchewan to be considered for this position. Flexible and remote-work arrangements within the province may be available.

About CAA Saskatchewan

For more than 100 years, CAA has helped people stay safe, connected, and on the move. Today, we’re a trusted part of life across the province, from roadside assistance and travel to insurance, rewards, and everyday member benefits.

We’re proud of our history and excited about what’s next. Our team values fresh thinking, genuine collaboration, continuous learning, and work that makes a meaningful difference for our members.

What You’ll Do

Strategy & Planning

• Lead integrated marketing initiatives that support membership acquisition, retention, and member rewards.

• Turn business goals and audience insights into clear campaign strategies, briefs, budgets, KPIs, and channel plans.

• Partner with internal teams and external agencies to develop compelling, results-driven campaigns.

• Act as the marketing lead for assigned initiatives, bringing forward recommendations and opportunities to improve member engagement and business results.

• Share campaign priorities, performance, insights, and recommendations with business partners and the broader marketing team.

Execution & Optimization

• Lead campaigns from brief through launch, managing timelines, budgets, creative, approvals, and deliverables.

• Execute and optimize campaigns across paid, owned, and earned channels, including social, digital advertising, and email.

• Use Asana and HubSpot to manage projects, support campaign execution, and track performance.

• Build clear post-campaign reporting that turns results into actionable insights and recommendations.

• Identify challenges, solve problems, and continuously improve how we plan, execute, and measure membership marketing.

What You Bring

• 5+ years of marketing experience, with demonstrated experience leading integrated, multi-channel campaigns.

• A degree or diploma in Marketing, Business Administration, Communications, or a related field.

• Strong strategic, analytical, and project-management skills, with the ability to turn business objectives and audience insights into effective marketing plans.

• Experience across digital advertising, social media, email marketing, and marketing technology; experience with HubSpot and Asana is an asset.

• Excellent communication and relationship-building skills, combined with curiosity, initiative, sound judgment, and a collaborative approach.

Why Join CAA Saskatchewan?

• Make an impact: Help shape how one of Saskatchewan’s most trusted brands attracts, retains, and engages its members.

• Own meaningful work: Lead membership campaigns from strategy through execution, measurement, and optimization.

• Shape the member experience: Help attract new members, strengthen retention, and create more member value through our rewards program.

• Bring your ideas: Join a team that values fresh thinking, collaboration, and continuous learning.

• Flexibility and benefits: Enjoy flexible work options, competitive compensation, and a comprehensive benefits package.

Ready to Bring Your Ideas to CAA?

If you’re an experienced marketer who thinks strategically, collaborates naturally, and gets excited about turning business goals into marketing that delivers results, we’d love to hear from you.

How to Apply:

If you are interested in this career opportunity, please apply directly at Jobs at CAA Saskatchewan