Marketing Specialist
Essential Duties and Responsibilities
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Develop, coordinate, and maintain marketing content for social media, the hospital website, newsletters, flyers, and other communication platforms.
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Create engaging and informative content that promotes hospital services, providers, programs, events, and community initiatives.
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Assist with planning and implementing marketing campaigns, community outreach activities, health fairs, and hospital events.
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Coordinate photography, graphics, promotional materials, and other marketing resources.
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Maintain a consistent brand identity and professional image across all marketing materials.
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Collaborate with hospital departments and leadership to identify marketing needs and opportunities.
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Monitor social media engagement and marketing campaign performance; provide recommendations for improvement.
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Assist with media relations, press releases, and community announcements as needed.
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Ensure marketing materials are accurate, professional, and compliant with applicable healthcare privacy and confidentiality requirements.
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Perform other marketing and administrative duties as assigned.
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Associate's or bachelor's degree in marketing, communications, Public Relations, or a related field preferred; equivalent experience may be considered.
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Experience in digital marketing, SEO analytics, communications, or content creation preferred.
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Strong written and verbal communication skills.
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Proficiency with social media platforms, Microsoft Office, and basic graphic design tools.
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Ability to manage multiple projects, meet deadlines, and work independently.
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Creative, detail-oriented, and highly organized.
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Ability to maintain confidentiality and exercise sound judgment in a healthcare environment.