Marketing Specialist

Join NE Property Management as a Marketing Specialist and become part of a fast-paced, creative team where your ideas, storytelling, and marketing expertise help shape the brand across a growing multifamily portfolio. This hands-on role is ideal for someone who enjoys creating engaging content, building strong brands, and developing marketing strategies that drive awareness, leasing traffic, and resident engagement.

What You'll Gain (Benefits of the Role)

• Opportunity to lead corporate and property-level marketing initiatives across a growing multifamily portfolio
• Creative freedom to develop engaging social media campaigns, branding, and digital content
• Hands-on experience supporting lease-ups, new developments, and community marketing strategies
• Collaborative work environment with operations, leadership, and onsite teams
• Opportunity to leverage AI and emerging marketing technologies to improve creativity and efficiency
• Comprehensive benefits package including health, dental, vision, life, and supplemental insurance options (employee-paid portion may apply)
• 401(k) plan with company match up to 4% of earnings
• Paid time off (PTO)

What You'll Do

• Develop and execute social media strategies across Instagram, Facebook, TikTok, LinkedIn, and other digital platforms
• Create, schedule, and manage engaging content including posts, reels, stories, and videos
• Monitor social media performance metrics and optimize campaigns based on engagement and growth
• Partner with onsite teams to ensure consistent branding, posting schedules, and best practices
• Train and support onsite teams on social media strategy and content creation
• Develop high-quality visual and written marketing content that aligns with company brand standards
• Capture and edit short-form videos including property tours, lifestyle content, resident events, and team highlights
• Write compelling captions, advertising copy, and marketing content that resonates with target audiences
• Maintain a marketing content calendar across multiple communities and campaigns
• Design and coordinate marketing collateral including flyers, brochures, leasing signage, email campaigns, event materials, and promotional assets
• Ensure all marketing materials maintain consistent branding and messaging across every property
• Support branding, marketing, and collateral development for new developments and lease-up communities
• Assist with digital marketing campaigns and community outreach initiatives
• Utilize AI tools to enhance content creation, streamline workflows, and improve marketing efficiency while maintaining brand authenticity
• Stay current on emerging marketing trends, social media platforms, and AI technologies
• Collaborate with operations, leasing teams, and executive leadership to support company marketing initiatives
• Assist with marketing audits, campaign reporting, and performance analysis

What Success Looks Like

• Consistent, engaging social media presence across all communities and corporate platforms
• Increased brand awareness, audience engagement, and qualified leasing traffic
• High-quality, cohesive marketing materials that reflect company branding
• Successful support of lease-ups, community events, and marketing campaigns
• Onsite teams equipped with the tools and guidance needed to maintain strong local marketing efforts
• Effective use of AI and marketing technology to improve efficiency while maintaining quality and authenticity