Marketing Specialist

The Marketing Specialist is responsible for executing integrated B2B marketing initiatives that strengthen brand presence, support product marketing, and drive customer engagement. This role manages digital channels, develops compelling content, and creates sales enablement materials that clearly communicate product value and differentiation. Working cross-functionally with sales, product management, and engineering, the Marketing Specialist ensures accurate product representation, supports go-to-market efforts, and contributes to successful campaigns, trade shows, and customer outreach. The role also tracks performance metrics and provides insights to continuously improve marketing effectiveness and business impact.

JOB RESPONSIBILITIES

Product Expertise & Support

• Develop deep knowledge of Morning Pride’s firefighting gear, features, performance claims, and competitive positioning.
• Serve as a go-to resource for internal teams on product specifications, applications, and differentiation.
• Support product management with product updates, line reviews, and portfolio communication.

Product Content & Technical Accuracy

• Own accuracy of product content across catalogs, cut sheets, websites, and sales materials.
• Translate technical product details into clear, compelling, and usable content for marketing and sales.
• Ensure consistency of product messaging across all channels and materials.

Sales Enablement & Field Support

• Partner with sales teams to support product training, FAQs, and customer-facing materials.
• Help develop comparison tools, spec sheets, and application guides to aid in selling.
• Provide input on customer feedback, field insights, and competitive gaps.

New Product Launch Support

• Assist in execution of new product introductions, ensuring readiness across materials and internal teams.
• Coordinate with marketing to ensure launch content is accurate, compelling, and aligned with positioning.
• Support internal rollout (training, materials, documentation)

Cross-Functional Coordination

• Work closely with product management, engineering, and marketing teams to ensure alignment.
• Support trade shows and customer events with product knowledge, demonstrations, and messaging support.
• Help ensure product claims are supported and clearly communicated.

SKILLS & COMPETENCIES

Required

• 4-5+ years of experience in product support, product marketing, or technical marketing role
• Experience in manufacturing, industrial, or B2B environments
• Strong attention to detail with ability to manage technical information accurately
• Strong communication skills—able to simplify complex product details
• Highly organized and able to manage multiple priorities

Preferred

• Experience in fire safety, PPE, or related industries
• Background working with product specifications, compliance, or technical documentation
• Experience supporting sales teams or customer-facing organizations
• Familiarity with PIM systems, catalogs, or product data management tools