Marketing Specialist
To be uploaded【Key Responsibilities】
1. Digital Marketing & Lead Generation
●Manage the daily operations and content updates of Tektronix China’s official website, EDM campaigns, SEM/SEO, and industry vertical media platforms, ensuring accuracy and strict adherence to global brand guidelines.
● Plan and execute B2B digital marketing campaigns through content marketing, webinars, and other channels to continuously generate high-quality Marketing Qualified Leads (MQLs) and drive conversion rates.
● Track and analyze digital marketing channel performance, delivering regular data reports to optimize investment strategies and maximize ROI.
2. Social Media Management
● Take full ownership of Tektronix China’s social media matrix, including WeChat Official Account, Video Accounts, and LinkedIn.
● Tailor content to the reading habits of local engineers and R&D professionals by writing or coordinating the publication of in-depth technical application cases, industry insights, and company news to boost follower engagement and brand loyalty.
● Monitor social media sentiment, promptly respond to user interactions, and foster a healthy, interactive brand ecosystem.
3. Event Planning & Execution
● Independently manage or assist in coordinating various online/offline marketing events, including major industry exhibitions (e.g., SEMICON China), technical seminars, customer appreciation events, and new product launches.
● Oversee the end-to-end event lifecycle, from initial planning and vendor management to material production, on-site coordination, and post-event follow-up, ensuring premium delivery.
● Conduct post-event data reviews, collect attendee feedback, extract key highlights, and collaborate with the sales team to ensure seamless follow-up on generated leads.
4. Cross-Functional Collaboration & Localization
● Maintain close communication with the Global Marketing team to ensure the localized adaptation and compliant use of global marketing assets in China.
● Collaborate with Sales, Product, and Application Engineering teams to deeply understand local customer pain points and provide precise business inputs for marketing campaigns.
【Qualifications】
● Education: Bachelor’s degree or above, preferably in Marketing, Electronic Engineering, Telecommunications, Automation, or related technical fields.
● Experience: 3+ years of B2B marketing experience, ideally within the Test & Measurement, Semiconductor, Automotive Electronics, Telecommunications, or Electronic Manufacturing industries.