Marketing Specialist

A. CRM System Management:
Oversee and manage the organization's CRM system, ensuring data accuracy, integrity, and completeness.
Implement and optimize CRM workflows to streamline processes and enhance efficiency.
Collaborate with cross-functional teams to identify CRM system requirements and customization needs.
Regularly update and maintain customer records, segmenting data for targeted marketing campaigns.

B. Database Management:
Develop and execute strategies for database growth, segmentation, and hygiene.
Conduct regular audits to identify and rectify data inconsistencies and duplications.
Monitor and analyze database performance, providing insights to improve targeting and personalization.
Ensure compliance with data protection regulations and best practices.

C. Website Management:
Take ownership of the organization's website, ensuring its functionality, responsiveness, and user experience.
Collaborate with web developers to implement updates, enhancements, and new features.
Manage content updates, ensuring website materials align with marketing strategies and objectives.

D. Digital Marketing Campaigns:
Collaborate with teams to integrate CRM data into targeted digital campaigns.
Implement Google AdWords and campaigns, utilizing insights for communication.
Track and analyze website performance metrics, increase traffic and optimize for user engagement and conversion.

E. Reporting and Analysis:
Generate regular reports on CRM and website performance, providing actionable insights.
Utilize analytics tools to assess the success of marketing initiatives and recommend improvements.
Monitor and report on key performance indicators related to database growth and engagement.