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Job Description – SEO Manager

Experience: 5–7 Years

Location: Mumbai

Work Mode: Hybrid

Role Overview

We are looking for a results-driven SEO Manager to lead our organic search and Generative Engine Optimization (GEO/AEO) initiatives. The ideal candidate will drive organic growth through technical SEO, content strategy, AI search optimization, and data-driven decision-making. This role requires close collaboration with content, product marketing, engineering, design, and analytics teams to improve search visibility, website performance, and lead generation.

Key Responsibilities

SEO Strategy

• Develop and execute enterprise SEO strategies aligned with business goals.

• Perform keyword research, search intent analysis, competitor benchmarking, and content gap analysis.

• Build keyword clusters, topic clusters, and content roadmaps to increase organic traffic and conversions.

• Monitor search algorithm updates and identify opportunities for continuous optimization.

GEO / AEO

• Optimize content for AI-powered search experiences, including AI Overviews and answer engines.

• Improve brand visibility, citations, and share of voice across AI search platforms.

• Develop GEO content guidelines focused on semantic relevance, structured content, FAQs, and answer-first writing.

Content Optimization

• Create SEO content briefs and optimize blogs, solution pages, product pages, and landing pages.

• Recommend improvements for metadata, internal linking, content hierarchy, and on-page SEO.

• Conduct content audits to refresh, consolidate, or expand existing content while preventing keyword cannibalization.

Technical SEO

• Perform technical SEO audits and resolve issues related to crawlability, indexability, redirects, canonicals, structured data, XML sitemaps, robots.txt, duplicate content, and Core Web Vitals.

• Partner with engineering teams to implement and validate technical SEO recommendations.

• Support website migrations, URL restructures, and SEO QA during releases.

Analytics & Reporting

• Track SEO performance using Google Analytics 4, Google Search Console, and other SEO tools.

• Build dashboards and present insights on traffic, rankings, CTR, conversions, AI visibility, and technical health.

• Measure the impact of SEO initiatives and recommend data-driven improvements.

Collaboration

• Work closely with content, design, engineering, and product marketing teams to integrate SEO best practices.

• Develop SEO documentation, guidelines, and training materials.

• Manage multiple SEO initiatives while prioritizing based on business impact.

Required Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.

• 5–7 years of hands-on experience in SEO for B2B, SaaS, or enterprise websites.

• Strong knowledge of technical SEO, on-page optimization, keyword research, and content strategy.

• Experience analyzing SEO performance and translating insights into actionable recommendations.

• Excellent analytical, communication, and stakeholder management skills.

Preferred Qualifications

• Familiarity with AI search optimization, entity SEO, and semantic search.

• Working knowledge of HTML, CSS, and JavaScript is a plus.

• Google Analytics or SEO certifications are preferred.