Marketing Specialist
The Marketing Content & Presentation Specialist supports presentation development, content creation and creative production across the VITALSpace family of companies.
The primary focus of this position is developing professional presentations and sales materials across company brands. The position translates rough information, technical content and stakeholder input into polished, brand-consistent presentations and marketing materials, and works closely with the Marketing Manager, marketing support resources and other internal departments as needed.
Key Responsibilities
Presentation Development
- Develop and maintain professional PowerPoint presentations for sales, customer meetings, leadership, trade shows and other business needs
- Transform rough content and technical information into clear, visually engaging presentations with strong messaging and flow
- Maintain master sales decks, presentation templates and frequently used slides across company brands
- Gather necessary information and assets from internal stakeholders and manage presentation requests through completion
Marketing & Sales Collateral
- Develop and maintain product sheets, one-pagers, brochures, flyers, case studies, signage and other sales and marketing materials
- Work with subject-matter experts to translate technical product information into clear, engaging customer-facing content
- Update existing materials as products, specifications and messaging change
- Support development of recruiting, internal and event materials as needed
Content Development
- Write and edit content for marketing emails, articles, websites, social media, sales materials, case studies and campaigns
- Develop content from strategic direction, existing materials, research and subject-matter input
- Adapt messaging for different brands, audiences and channels while maintaining consistency in tone and positioning
- Proofread and edit materials for clarity, accuracy and brand consistency
Creative Production & Content Management
- Design and produce routine marketing materials using established brand standards and templates
- Create and modify layouts, resize or adapt existing creative, and prepare materials for digital or print use
- Maintain organized libraries of current collateral, presentations, templates and brand assets
- Coordinate with external creative resources when more advanced design support is needed
Marketing Team Support
- Collaborate with the Marketing Manager and marketing support resources to execute initiatives across multiple brands
- Manage multiple content and production requests while balancing priorities and deadlines
- Work with internal departments as needed to gather information and complete projects
Qualifications
- Bachelor’s degree in marketing, communications, journalism, graphic design or a related field, or equivalent relevant experience
- Three (3) or more years of relevant professional experience, or an equivalent combination of education and experience
- Advanced proficiency in Microsoft PowerPoint with demonstrated experience developing professional presentations from initial content through final design
- Strong writing, editing and proofreading skills with the ability to simplify complex or technical information
- Experience creating professional marketing collateral and other visual business communications.
- Strong visual communication and layout skills
- Working proficiency with Adobe Creative Suite and/or Canva
- Strong organizational and project-management skills with the ability to manage multiple projects and deadlines
- Ability to work independently from initial direction through completed deliverable
Preferred Qualifications
- Experience supporting multiple brands, business units or product lines
- Experience in B2B marketing or technical industries such as manufacturing, construction, healthcare or security
- Experience developing sales enablement materials and working with sales teams
- Basic familiarity with website content management systems such as WordPress
- Familiarity with project management platforms such as Asana and CRM/marketing platforms such as HubSpot, or comparable systems
- Portfolio demonstrating strong presentation design alongside written content, marketing collateral and creative work
Supervisory Responsibilities
- None. This position does not supervise employees
Travel
- Occasional travel to trade shows, customer events and company sites in Georgia, Kentucky and California, estimated at up to 10% annually. Travel may include overnight stays and time outside normal working hours
Work Environment
- Work is performed primarily in an office environment with moderate noise levels
- Occasional time on manufacturing floors to gather photos, product information and content. Site-required PPE (e.g., safety glasses, hearing protection, safety-toe footwear) must be worn in production areas
- Occasional trade show and event environments involving extended standing and booth setup
Physical Demands
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Physical Demand |
Never |
Occasionally (up to 1/3) |
Frequently (1/3 – 2/3) |
Constantly (2/3+) |
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Sitting |
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X |
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Standing / walking |
|
X |
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Use of hands/fingers (keyboard, mouse) |
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X |
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Talking / hearing |
|
|
X |
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Close vision (screen work, detailed proofing) |
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|
X |
|
Reaching with hands and arms |
|
X |
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Stooping, kneeling, crouching (event setup) |
|
X |
|
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Lifting / carrying up to 25 lbs (trade show materials, signage) |
|
X |
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Lifting / carrying over 25 lbs |
X |
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VITALSpace is an Equal Opportunity Employer. All qualified applicants and employees will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status or any other characteristic protected by applicable law.