Marketing Specialist Taiwan

About this Position We are looking for a Marketing Senior Specialist – Taiwan to lead marketing activation and e-commerce business development for the General Industrial Manufacturing Maintenance Business in the Taiwan market. This role is approximately 40% focused on Market Customer Activation (MCA), 50% focused on developing the Loctite e-commerce business in Taiwan from the ground up, and 10% focused on Market Intelligence support. The position will work closely with the local sales team in Taiwan, distributor partners, and APAC regional/global marketing teams to strengthen brand presence, convert more new customers through e-commerce channels, and support long-term business growth. What you´ll do Loctite E-commerce Business Development in Taiwan: •Work closely with distributor partners to plan, build, and develop the Loctite e-commerce business in Taiwan from scratch, including the operating model and key business processes. •Collaborate with distributors, sales teams, and relevant internal stakeholders to support product listing, store operations, and continuous optimization in Taiwan e-commerce channels. •Develop and execute e-commerce initiatives to acquire, convert, and retain new customers through online channels. •Support the optimization of store content, product information, campaign mechanics, and customer conversion journeys to improve store attractiveness and conversion efficiency. •Track and analyze store performance, including traffic, conversion rate, sales performance, customer sources, and key product performance, and provide data-driven recommendations for improvement. •Help build operational learnings and best practices for Taiwan e-commerce to support future business scale-up. Market Customer Activation: •Manage relevant marketing budget for the Taiwan market and develop annual and phased marketing plans in alignment with business objectives. •Plan and execute brand-building and customer communication initiatives to continuously enhance Loctite brand awareness and influence in the Taiwan market. •Design and deliver online and offline marketing activities to generate high-quality leads for the business team. •Collaborate closely with sales and partner teams to track marketing performance, leveraging data and insights to continuously optimize marketing processes and strategies for sustainable business growth. •Localize and execute global and regional marketing campaigns in the Taiwan market, ensuring consistency with global brand guidelines while adapting to local market needs. Market Intelligence Support: •Support the collection, consolidation, and analysis of market, industry, customer, and competitive intelligence related to the Taiwan market. •Provide relevant market insights to internal stakeholders to support marketing planning, e-commerce business development, and business decision-making.