Marketing Specialist

JOB FUNCTION / SUMMARY:

The Marketing Specialist supports the execution of the Bank’s marketing and communications initiatives through content development, marketing materials, digital channel support, community outreach, and departmental projects. This role helps ensure marketing activities are delivered accurately, timely, and in accordance with brand standards and compliance requirements.

PRIMARY DUTIES & RESPONSIBILITIES:

• Support marketing initiatives that promote the Bank’s products, services, and brand.
• Create and maintain marketing materials across print, digital, email, social media, and branch channels.
• Assist with content development and maintenance for the Bank’s website, social media, email communications, and other digital channels.
• Review marketing materials for accuracy, brand consistency, and compliance requirements.
• Support marketing requests from branches and internal departments.
• Coordinate with vendors, printers, agencies, and other marketing partners.
• Assist with community events, sponsorships, financial literacy programs, and outreach activities.
• Support internal communications, employee announcements, newsletters, and related communications.
• Track marketing projects, deadlines, performance metrics, and related reporting.
• Maintain marketing assets, calendars, records, inventories, and other departmental support functions.
• Other duties assigned by Management.