Marketing Specialist / 行銷專員

The Marketing Specialist is responsible for the execution of impactful marketing strategy, graphic design and campaigns to achieve financial success in Leadgene Biosolutions.

Key Responsibilities and Accountabilities:
Content Creation & Branding

• Utilize the group design guidelines as a foundation to create visually stunning and cohesive designs for a wide range of promotional materials, including brochures, flyers, posters, and other assets.
• Supports the development and production of marketing and training materials (including printed materials and promotional items) to support the business and the sales teams, this includes basic design and adaptation of materials as well as production.
• Collaborate with internal teams to create accurate and compelling marketing materials.

Digital Marketing & Campaigns

• Manage and execute digital marketing campaigns, including social media, SEO/SEM, email marketing, and paid advertising.
• Track, analyse, and optimise campaign performance using marketing analytics tools.
• Oversee website updates and work on content optimisation for search engines and user engagement.

Event & Trade Show Management

• Plan and coordinate participation in industry conferences, webinars, and trade shows.
• Develop promotional materials and marketing assets for events.