Marketing Specialist
Market Analysis-
- Analyze demographic data on a local, regional, and national
level;
- Analyze buying and shopping patterns of current and
potential consumers for specific types of products sold on the company’s
website;
- Analyze marketing data and separate them into parts to
identify underlying principles, reasons or facts;
- Analyze online marketing strategies and compare them with
those of the company’s competitors;
- Analyze current industry trends and marketing methods
(including search engine optimization, content marketing, social media
marketing and email marketing);
- Analyze sales performance of discounted products;
- Evaluate marketing analysis plans;
- Evaluate methods of collecting data relating to customer
demographics, preferences, shopping habits, etc.;
- Work with Market Research Analysts to evaluate effectiveness
of marketing, advertising, and other strategies;
- Evaluate methods of measuring customer satisfaction (In-App
Surveys, Post-Service Surveys and Email Surveys);
Planning and Preparing Marketing Campaigns-
- Design website marketing campaigns, especially Western and
Eastern holiday marketing campaigns with different themes and leading products;
- Design social media marketing campaigns (Platforms including
Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like
WeChat and Line);
- Design tradeshow marketing campaigns (also including local
events and fairs for Asian communities);
- Design and manage day-to-day email marketing campaigns,
periodic newsletters and other event materials used in various marketing
campaigns;
- Coordinate and manage marketing campaigns from design,
create to completion of all marketing production related efforts;
- Ensure that all marketing materials adhere to brand
guidelines, expectations, and budgets;
- Collaborate with Market Research Analysts to develop and
execute marketing campaigns;
- Evaluate and target local competition and recommend
strategies to drive customer acquisition and retention;
- Negotiate and collaborate with vendors and/or partners
executing strategic campaigns;
- Collaborate with other departments to oversee advertising
tasks;
Reporting Marketing Development and Support-
- Collaborate with Marketing Team to prepare reports on data
analysis;
- Prepare reports on new product marketing strategies and/or
campaign plans;
- Prepare different reports of findings and
present results to management
- Support the marketing department in general operations
Requirements:
- Other major(s) and/or fields(s) of study required: marketing, market research, e-commerce, business analytics,
communication, telecommunication, or related
- Analytical Skills;
- Critical-Thinking Skills;
- Software/Programs: Microsoft Suite, Salesforce, Google Ads, Google Analytics, Qualtrics, Iterable
Benefits & Compensation:
• 401(k) matching• Health insurance• Vision insurance• Paid time off (PTO): vacation, sick, and holidays• Coffee and Snack• On-site gym and game rooms• Employee Discount• 52707-90000