Marketing Specialist

This is a Full-Time hourly, non-exempt role that reports to the VP of Marketing.

This is an in-office position. The pay range for this position is $29.00 - $34.00 per hour and does not qualify for a position specific bonus plan. Typical hours for this position are Monday-Friday 8:00 am - 4:30 pm CST.

Summary: The Marketing Specialist will be responsible for planning, executing, and analyzing marketing initiatives for Your Home Improvement Company. This person will work closely with the VP of Marketing to develop strategies that drive brand awareness, generate leads, and ultimately increase sales. This role requires strong analytical and problem-solving skills.

Essential Functions:

• Work alongside the VP of Marketing to develop and support direct response marketing campaigns across multiple channels, including digital advertising, email, direct mail, television, radio, social media, and affiliate marketing.
• Monitor campaign performance and analyze key metrics such as lead volume, conversion rates, cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
• Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials.
• Develop reports and dashboards to communicate campaign performance and recommendations to leadership.
• Work with external agencies, media partners, and vendors as needed.
• Maintain data integrity and ensure compliance with marketing regulations and company policies.