Marketing Strategist

About the Role

Acures Pharma Singapore Pte Ltd is looking for a Marketing Strategist to develop and execute marketing strategies for Anchor Medicated Oil, with a focus on expanding the brand’s presence in Singapore.

The successful candidate will be responsible for analysing the local market, identifying customer segments and developing data-driven marketing strategies to increase brand awareness, customer engagement and sales.

Key Responsibilities

* Analyse the Singapore market for medicated oil and related consumer products.

* Research consumer behaviour, purchasing patterns and market trends across different age groups.

* Analyse marketing opportunities among Singapore residents and foreign-worker communities.

* Identify key customer segments and develop targeted marketing strategies for each segment.

* Study competitors, pricing, distribution channels, promotions and market positioning.

* Develop and implement marketing campaigns across digital, social media, retail and community-based channels.

* Develop strategies to increase Anchor Medicated Oil’s brand awareness and retail sales.

* Analyse campaign performance, customer response and sales data to measure marketing effectiveness.

* Work with retail partners, distributors and sales teams to develop promotional activities.

* Develop social media and content strategies suitable for different customer demographics.

* Recommend suitable marketing channels, promotional campaigns and customer-engagement initiatives.

* Monitor market developments and provide regular reports and recommendations to management.

* Coordinate with internal teams and external marketing partners to execute campaigns.

* Identify new market opportunities and recommend strategies for sustainable brand growth.

Requirements

* Bachelor’s degree or higher in Marketing, Business, Business Administration, Communications or a related field.

* Strong knowledge of marketing strategy, market research and consumer behaviour.

* Experience in developing marketing strategies for consumer products is preferred.

* Strong analytical and problem-solving skills.

* Ability to analyse market trends, customer demographics and campaign performance.

* Good understanding of digital marketing and social media marketing.

* Strong communication, presentation and project-management skills.

* Ability to work independently and develop practical, data-driven marketing strategies.

* Candidates with experience analysing multicultural consumer markets will be advantageous.