Marketing Strategist - Product Marketing & Operations Lead

Marketing Strategist, Product Marketing & Operations Lead

Location: Remote or Farm Credit of Northwest Florida Office

About the Role

Farm Credit of Northwest Florida is seeking a strategic, results-driven Marketing Strategist, Product Marketing & Operations Lead to develop and execute integrated marketing strategies that strengthen our brand, drive product adoption, increase member engagement, and support organizational growth.

This role serves as a strategic partner within the Marketing team, responsible for aligning marketing initiatives with business objectives while overseeing marketing operations, budgeting, and performance measurement. The successful candidate will provide strategic direction and planning support for mission-driven programs including our Scholarship Program, SEED philanthropic initiative, and Young, Beginning, and Small (YBS) Farmer & Rancher Program, helping expand our impact throughout the communities we serve.

Working closely with the Chief Growth Officer and cross-functional stakeholders, this individual will champion Agile marketing practices, data-driven decision-making, and continuous improvement while leading marketing administrative staff and supporting organizational success.

What You'll Do

Strategic Marketing & Product Support

• Develop and execute annual marketing strategies, campaigns, and budgets aligned with organizational objectives.
• Conduct market research, competitive analysis, and industry assessments to identify opportunities and emerging trends.
• Collaborate with internal stakeholders to develop product marketing tools, resources, and training materials.
• Strengthen brand awareness, member engagement, and product adoption through targeted marketing initiatives.
• Evaluate campaign effectiveness and make recommendations based on performance data and insights.

Community Impact & Program Strategy

• Lead strategy and planning for the Scholarship Program, SEED philanthropic initiative, and Young, Beginning & Small Farmer and Rancher Program.
• Support the YBS Advisory Committee and related community engagement efforts.
• Develop integrated campaigns that increase awareness, participation, and measurable community impact.
• Analyze and report on program performance, stakeholder engagement, and organizational impact.
• Identify opportunities to enhance Farm Credit's visibility and leadership within rural communities through partnerships, sponsorships, and outreach efforts.

Marketing Operations & Team Leadership

• Manage the marketing budget and ensure effective allocation of resources.
• Monitor marketing investments and evaluate return on investment.
• Develop performance metrics, dashboards, and reporting tools that inform strategic decision-making.
• Provide leadership, coaching, and performance management for marketing administrative staff.
• Establish priorities, workflows, and processes that support effective project execution.
• Lead the adoption of Agile marketing practices, including campaign planning and project prioritization.
• Develop and document marketing standards, workflows, and best practices.
• Collaborate across departments to ensure alignment with organizational goals.
• Promote innovation through the evaluation and implementation of emerging marketing technologies and trends.

What We're Looking For

Education

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

Experience

• Seven (7)+ years of progressive experience in marketing, brand management, product marketing, communications, or a related field.
• Three (3)+ years of leadership experience involving team development, budget management, and cross-functional project leadership.
• Experience in agriculture, agribusiness, financial services, lending, cooperative organizations, or related industries is preferred.

Preferred Certifications

• Agile Marketing Certification
• Project Management Professional (PMP)
• Product Marketing Alliance Certification
• Digital Marketing Certifications or similar professional credentials

Knowledge, Skills & Abilities

• Strong strategic planning and marketing execution skills.
• Experience managing budgets and measuring marketing performance.
• Proven ability to lead cross-functional teams and multiple initiatives simultaneously.
• Excellent communication, relationship-building, and stakeholder management skills.
• Strong analytical and data-driven decision-making capabilities.
• Ability to travel independently for meetings, training, and branch visits as needed.

Why Farm Credit of Northwest Florida?

Our Mission

Helping you achieve your dream to live, work, or play in the country.

Our Vision

Being the trusted partner agricultural and rural communities rely on for generations.

Our Values

One Team. Different Roles. Shared Goals. SEED Leaders.

When we:

• See an opportunity or problem
• Engage with
• Empathy to
• Deliver a solution

Working Conditions

• Prolonged periods of sitting and working at a computer.
• Ability to lift up to 20 pounds occasionally.

Diversity & Inclusion

Farm Credit of Northwest Florida is committed to fostering a culture of diversity, engagement, inclusion, and belonging. We value different perspectives and believe our success is strengthened by the unique experiences and contributions of our team members.