Marketing Strategist
We're looking for a Marketing Strategist who can define and lead our marketing direction by developing data-informed strategies, managing outsourced content creators, and ensuring that all campaigns and digital/social media activities align with our business objectives. The ideal candidate is a strategic thinker who understands digital ecosystems, is deeply analytical, and can turn business goals into actionable marketing campaigns that drive real growth.
KEY RESPONSIBILITIES
- Develop and own the marketing strategy across all digital channels (social media, email, web, paid media, etc.).
- Manage content planning and oversee execution via outsourced creators (designers, copywriters, video editors).
- Create campaign briefs with clear goals, messaging, and timelines for content collaborators.
- Oversee social media presence, ensuring consistency across platforms
- Track key metrics (engagement, leads, conversions, CAC, ROI) and create actionable reports.
- Stay ahead of industry and platform trends to ensure ongoing innovation.
- Collaborate cross-functionally with product, tech, sales, and customer service teams.
- Own and optimize our online presence
- Identify and manage partnerships with creatives, influencers, affiliates, or B2B growth partners.
Requirements
- Minimum 2+ years as a Marketing Strategist, Digital Marketing Manager, or similar role.
- Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field.
- Proven experience developing and executing B2B or B2C digital marketing strategies.
- Strong understanding of social media algorithms, content best practices, and analytics.
- Familiarity with Zoho Marketing, Meta Business Suite, Google Analytics, LinkedIn Ads Manager, or similar.
- Ability to manage freelancers and remote collaborators.
- Exceptional writing and communication skills.
- Strong analytical and reporting abilities.
- Experience with tech, logistics, or startups is a plus.
Benefits
Competitive salary (based on experience).Health insurance (HMO)Pension contributions.Paid annual leave, sick leave, and public holidays.Performance-based bonuses and incentives.Hybrid work option.