Marketing Strategy Director

Key Responsibilities

Develop and execute international student recruitment strategies, with a strong focus on the Mainland China market.
Build and manage partnerships with education agents, schools, and recruitment channels.
Lead digital and offline marketing campaigns (e.g. WeChat, Xiaohongshu, education fairs, seminars, webinars).
Drive student enrolment from lead generation through to conversion.
Establish strategic partnerships with corporate organisations and industry partners.
Identify new business opportunities, corporate training projects, sponsorships, and collaborations.
Strengthen Tembusu Institute's brand visibility and market presence.
Lead, coach, and develop the Marketing & Admissions team.
Monitor marketing performance, industry trends, competitor activities, and optimise ROI.

Bachelor's Degree in Marketing, Business, Education Management or related discipline (Master's Degree preferred).
Minimum 8–10 years' experience in marketing, business development, or student recruitment within the higher/private education sector.
Proven success in the Mainland China education market, with strong education agent and school networks.
Strong experience in B2B partnership development and corporate collaboration.
Good understanding of Singapore's private education sector (EduTrust/CPE).
Excellent strategic planning, negotiation, communication, and presentation skills.
Bilingual in English and Mandarin (spoken and written).