MARKETING SUPPORT

Position Summary:

The SEO/SEM & Web Optimization Specialist is responsible for optimizing the company's digital presence and driving measurable growth. This role focuses on SEO/SEM management, website optimization, analytics, content creation, backlink acquisition, and social media, ensuring marketing efforts align with brand visibility and lead generation goals.

Key Responsibilities:

• Develop and execute SEO strategies to improve rankings, organic traffic, and leads.

• Manage and optimize SEM/PPC campaigns (Google Ads, Bing, LinkedIn).

• Conduct on-page and off-page SEO, including metadata, internal linking, backlink building, and schema enhancements.

• Use AI-driven SEO tools to optimize content for search engines and emerging AI models.

• Build and manage marketing automation workflows (Zapier, Make) to improve efficiency.

• Monitor website performance and resolve issues affecting SEO health.

• Track KPIs (traffic, conversions, CPL, ROI) and provide actionable insights.

• Support website design, UX, and landing page optimization for better conversions.

• Maintain dashboards in GA4 and Looker Studio for reporting.

• Create and manage social media content across relevant channels.

• Write and edit blogs, white papers, and case studies.

• Design marketing collateral using Canva or Adobe Creative Suite.

• Stay updated on SEO/SEM trends and best practices.

Qualifications:

• 2-5 years of experience in SEO/SEM, web optimization, or digital marketing.

• Proficiency with Google Ads, GA4, Looker Studio, and SEO tools.

• Experience with WordPress, landing page optimization, and basic UX principles.

• Knowledge of AI marketing tools and workflow automation platforms is a plus.

• Basic HTML/CSS knowledge is a bonus.

• Strong analytical, organizational, and communication skills.

• Ability to manage multiple projects and collaborate cross-functionally.

Candidate Attributes:

• Analytical and data-driven

• Creative and detail-oriented

• Proactive and adaptable

• Collaborative and innovative

• Curious and eager to learn