Marketing, Systems & Executive Assistant (VA)

**Role Title:** Marketing, Systems & Executive Assistant (VA)

**Reports To:** Founder / Performance Coach

**Location:** Remote (AEST alignment preferred)

**Work Type:** Part-Time / Full-Time

#### **Role Overview:**

We are seeking an experienced, high-caliber, and tech-savvy Virtual Assistant to act as a hybrid Marketing Manager and Executive Assistant for a premier high-performance business coaching practice.

In this role, you will be the engine behind both our client-facing content distribution and our backend operations. You are a unique hybrid: a creative visual storyteller in **Canva**, a technical automation strategist in **GoHighLevel (GHL)**, an experienced content manager across **YouTube, Substack, and Pinterest**, and an impeccably organized administrator who keeps digital workspaces flawless. You understand how to maintain systems that attract, nurture, and convert high-level business owners ($500k–$5M revenue) while keeping the daily operations of the business running like clockwork.

### **Our Ideal Audience & Brand Voice (For the Candidate):**

* **The Target Audience:** Established business owners and CEOs generating $500K to $5M. They do not want fluffy motivation; they need strategic scaling, operational leverage, and a major leadership mindset shift to step into their 7-Figure CEO persona.

* **The Brand Voice:** Real, raw, authoritative, and direct. Straight-shooting with an athletic edge (built on discipline and resilience)—completely devoid of standard internet marketing hype.

#### **Key Responsibilities:**

**1. Funnel & CRM Automation (GoHighLevel - Core)**

* Build, update, and optimize landing pages, lead capture forms, and sales funnels within GHL.

* Manage backend automation: set up workflows, email triggers, and SMS nurture sequences for webinars, strategic workshops, and quiz funnels.

* Maintain impeccable CRM hygiene: tag leads accurately, track pipelines, and generate weekly data reports.

**2. Expanded Content Distribution & Scripting**

* **YouTube:** Edit or coordinate the editing of long-form video content and YouTube Shorts. Write highly engaging, SEO-optimized titles, descriptions, and timestamps. Manage channel publishing and community engagement.

* **Substack:** Own the formatting and distribution of weekly long-form articles/newsletters. Ensure high readability, clean branding, and strategic links back to GHL funnels or booking pages.

* **Pinterest:** Design high-converting, click-worthy visual Pins in Canva. Write SEO-optimized descriptions and titles to drive organic traffic back to Substack articles, landing pages, and the main website.

* **Core Social Media:** Repurpose long-form video/audio into social carousels, reels, and written posts for LinkedIn, Instagram, and Facebook.

**3. Visual Asset Creation (Canva)**

* Develop high-end, cohesive, on-brand graphic templates for Pinterest Pins, YouTube Thumbnails, Substack headers, and social media feeds.

* Create digital workbooks, presentation slides, and lead magnet PDFs that reflect a high-caliber brand.

**4. Comprehensive Executive Admin & Workspace Optimization (Previous Admin Tasks)**

* **Google Workspace Mastery:** Audit, clean, and systematically organize Google Drive files and folders to ensure team-wide accessibility and seamless asset location.

* **Communication & Calendar Management:** Oversee and filter email inbox outreach; manage calendar booking links, resolve scheduling conflicts, and protect the founder's time for high-leverage coaching.

* **Workflow Automation:** Assist in setting up and managing digital workflows, task tracking (e.g., via Asana, Trello, or ClickUp), and automated assistants to keep professional deliverables on track.

* **Team & Project Coordination:** Act as a central point of contact to ensure administrative tasks flow smoothly between internal team members and associates.

#### **Required Skills & Qualifications:**

* **Platform Mastery:** Advanced, proven experience using **GoHighLevel (GHL)** and **Canva**.

* **Omnichannel Experience:** Demonstrable track record managing and growing **YouTube** channels, **Substack** publications, and **Pinterest** business accounts for B2B or high-ticket coaching brands.

* **SEO Copywriting & Scripting:** Ability to write compelling, high-converting copy (video scripts, pins, newsletters) that matches a specific, direct, high-performance tone.

* **High-End Digital Organization:** Exceptional skills in Google Workspace optimization, email gatekeeping, and task delegation tracking.

### **Application Benchmark Tasks (To test their alignment)**

To filter for candidates who understand this specific ecosystem, require them to submit the following scripts and content ideas based on your core funnels.