Marketing Team Lead

Position Summary

We are seeking an experienced and results-driven Marketing Team Lead to oversee marketing initiatives for US-based clients. The ideal candidate will lead a team of marketing professionals, develop and execute data-driven marketing campaigns, manage client relationships, and ensure the successful delivery of marketing strategies that drive brand awareness, lead generation, and revenue growth.

This role requires a strong understanding of the US market, digital marketing best practices, campaign analytics, and team leadership.

Key Responsibilities

Leadership & Team Management

• Lead, mentor, and manage a team of marketing specialists, coordinators, and content creators.
• Set team goals, monitor performance, and provide ongoing coaching and development.
• Conduct regular team meetings, performance reviews, and training sessions.
• Foster a culture of accountability, collaboration, and innovation.

Client Management

• Serve as the primary point of contact for assigned US clients.
• Build and maintain strong client relationships through regular communication and strategic consultation.
• Understand client goals, business objectives, and target audiences to develop effective marketing strategies.
• Present campaign results, insights, and recommendations to clients.

Marketing Strategy & Campaign Execution

• Develop and implement comprehensive marketing strategies tailored to client objectives.
• Manage multi-channel marketing campaigns, including:
  • Digital Advertising (Google Ads, Meta Ads, LinkedIn Ads)
  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • SEO & Local SEO
  • Marketing Automation
• Ensure campaigns are delivered on time, within scope, and within budget.

Performance Analytics & Reporting

• Monitor and analyze campaign performance using marketing and analytics tools.
• Track KPIs such as lead generation, conversion rates, ROI, website traffic, and engagement metrics.
• Prepare and present monthly and quarterly performance reports to clients and leadership.
• Recommend optimization strategies based on campaign data.

Business Growth & Process Improvement

• Identify opportunities to improve marketing performance and client satisfaction.
• Collaborate with Sales and Business Development teams to support client acquisition efforts.
• Stay current with industry trends, digital marketing innovations, and US market developments.
• Develop and improve internal marketing processes and best practices.

Qualifications

Required

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4+ years of marketing experience.
• At least 2 years of leadership or team management experience.
• Experience managing campaigns for US-based clients.
• Strong understanding of digital marketing channels and performance metrics.
• Excellent client-facing, communication, and presentation skills.
• Proficiency in marketing platforms and CRM systems.