Marketing Technologist - US, Remote

As a people first values-based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and an employee stock purchase plan for long-term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.

Essential Functions and Responsibilities

• Complete understanding of what it means to be print-ready
• 12 column grid system and overall page layout
• Great use of typography
• Catalogs, Brochures, Ads, Labels, Booth Graphics, etc.

• Building and maintaining internal and external websites
• Pixel perfect imagery for standard displays and hi-res displays
• Understanding of mobile-ready / mobile-first design
• Banner packs and ability to make best use of a small pixel dimension
• Landing pages and understanding of lead generating design
• Ability to design and mock-up a full website

• HTML e-mails; responsive coding, testing, and troubleshooting
• Landing pages; responsive coding, testing, and troubleshooting
• CSS

• Review data and make data-driven decisions
• Offer ideas on how to improve lead generation

• Forms
• Lead generation funnel

1. Understanding of AB testing
2. Understanding of marketing “best practices”
3. Solid understanding of user experience (UX / CX)
4. Video editing (is a plus)
5. SEO & SEM (is a plus)
6. Understanding animal health (is a plus)
7. Experience with regulatory affairs and CVM regulations (is a plus)
8. Other duties as requested
   

Overall Responsibilities:

• Completely immersed in the Adobe products: Photoshop, Dreamweaver, Illustrator and InDesign
• Google Analytics, Google Data Studio
• Ability to code using front-end development
• Understanding of CMS platforms (WordPress etc)
• A creative and analytic mind
• Responsive and modern web techniques
• Familiarity with marketing automation platforms (Marketo, Pardot etc)
• Mid to senior-level graphic design skills (typography, grid system, branding etc.)
• Understanding of desktop publishing software (Microsoft Office)

Competencies

Commercial and Business Acumen

Project Management

Relationship Management

Results Focused

Engagement

Problem Solving

Customer Service

Product and Technical Knowledge

Requirements

• 3-5 years’ experience (animal health industry a plus but not mandatory)
  
• Associate degree or higher
• Excellent written and verbal communication skills
• Excellent computer skills with proficiency in MS Office (Outlook, Word, PowerPoint and Excel)
• Familiarity with Microsoft Teams and Go To Webinar a plus but not required
• Self-motivated with ability to work in a fast-moving hands on entrepreneurial environment as a team member, and a desire to grow with the Company
• Positive attitude and willingness to be flexible and contribute to all areas of company and team growth
• Ability to travel as required - up to 25%