Marketing Technology Manager
Posted Updated
Summary
Owns the marketing technology stack: audits and rebuilds tracking (GTM, GA4, data layer), deploys server-side GTM on Microsoft Azure, and wires up Meta/LinkedIn Conversion APIs and Google Ads conversions to deliver accurate first-party lead and marketing attribution reporting.
Roles and Responsibilities :
Key Responsibilities
- Audit existing GTM, GA4, Data Layer, and tracking setup.
- Design & implement Server-Side Google Tag Manager (sGTM) architecture.
- Configure GA4, Meta Conversion API (CAPI), LinkedIn Conversion API, Google Ads Conversions.
- Build first-party data collection and attribution framework.
- Implement and optimize Lead, Form, Call, Button Click, Scroll, Download, and Conversion Tracking.
- Deploy and manage sGTM infrastructure on Microsoft Azure.
- Configure DNS, SSL, Custom Tracking Domains, Logging & Monitoring.
- Ensure accurate marketing attribution, event deduplication, privacy compliance, and reporting.
Server-Side Google Tag Manager (sGTM)
Google Analytics 4 (GA4)
Meta Conversion API (CAPI)
LinkedIn Conversion API
Microsoft Azure
JavaScript
Data Layer Implementation
Conversion Tracking
Marketing Attribution
Google Ads Tracking
HubSpot Integration
DNS, SSL, Load Balancing
Web Analytics